Senior Manager, Programmatic
Real Chemistry
Chicago, IL (Remote)
$80K/yr - $95K/yrAgencyFull-timeSenior level4+ years exp.
2 days ago
Manager, Digital Activation (Programmatic)
New York City, NY (On-site)
$50K/yr – $95K/yrManagerFull time
Posted 5 weeks ago
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Job Summary
Own client relationships and programmatic strategy delivery across multiple DSPs, aligning investments, timelines and deliverables with a consumer-centric plan.
- Client Leadership: Manage relationships from strategist to associate director, ensuring strategy, milestones, and communications are aligned.
- Campaign Execution: Translate client direction into objective-driven plans with cross-partner tech capabilities and clear requirements.
- Performance Collaboration: Work with Data Intelligence to mine insights and drive optimization across DV360, CM360, GA, YouTube and related tech.
Job Description
- Execute Client level alignment and integration inclusive of Investment brief
- Achieve client sign-off on contract, timelines and deliverables
- Ensure agency and clients provide P&O team all necessary requirements for best in class programmatic planning and activation. Develop communication plan resulting in consistently delivered requirements
- Deep proficiency in all integrated PHD partners (buying platforms, data, etc.); able to plan campaigns based on partner(s) technology capability/functionality
- Developing planning objectives and strategies that are in line with the client’s marketing direction while continually seeking a consumer-centric view in all strategic thinking
- Creating and maintaining solid client relationships at Strategist to Associate Director level on the client teams, including: strategy development, project management, report delivery, and client communication
- Creating and maintaining productive internal team relationships that ensure clients’ needs are met in a timely and efficient manner
- Identifying and selling ideas internally ranging from campaign optimization strategies to client management
- Developing a deep understanding of a client’s campaign and digital marketing business needs to service them effectively and convey their needs to internal teams and external partners
- Working closely with the Data Intelligence team to understand current campaign performance and data, mining for opportunities to deliver better performance for assigned clients
PHD
Welcome to PHD.Powered by our next-generation network, PHD’s advanced thinking - Intelligence. Connected. - combines data, technology, and human expertise collaboratively to achieve greatness.This is how we are one of the world’s most awarded media agencies, and currently ADWEEK’s Global Media Agency of the Year.We have around 6,500 people in 81 offices across 74 countries, all connected in one platform, Studio. Studio, which launched in 2018, allows our account teams, planners, and strategists worldwide to collaborate to create online campaigns, producing 70,000 unique ideas from across the agency, together.This is how we transform experiences.This is how we move brands and businesses forward.www.phdmedia.com
Traffic Signals
Monthly Visitors
95.2K
Traffic Source Mix
Search
45.8%
Direct
40.3%
Referral
8.8%
Social
3.8%
Paid
0.9%
Headcount Trend
Current headcount: ~5.1K
Marketing Team
Marketing Team Size
1,281 (26% of company)
Median Career Experience
11 years
Median Tenure
4.8 years
Marketing Roles Posted (Last 30 Days)
17
People
HR / Recruitment
Marketing Leadership
Mari Docter
EVP, Head of Analytics and Marketing Science
At the company for 11 months
Risa Sanchez
Head of Inclusion & Impact / Director, Marketing Science
At the company for 13 years 3 months
Miguel Lopez
Director, Marketing Science
At the company for 1 year 2 months
Skye Yang
Executive Director, Marketing Science
At the company for 1 year 4 months
