Responsibilities

• The Manager, Digital Activation owns strategic planning and campaign execution for an assigned client.
• This position is both strategic and tactical in scope, requiring the Manager to independently generate strategic insights for the campaigns in the portfolio and implement digital campaigns with the support of Associates and Senior Associates.
• Managers train those that report to them on client specific requirements, providing expertise in optimization strategies and guidance on best practices across platforms.
• Trafficking and campaign management experience is a must as this role oversees the whole process across all digital platforms.
• Execute, manage, and optimize online media campaigns and programs for agency clients (e.g. auction/exchange based performance media, audience-based buying, remarketing campaigns) both independently and in support of Associate Director.
• Demonstrate diligence, attention to detail, and adherence to best practices throughout the full campaign life-cycle
• Maintain and organize campaign-specific materials in team’s shared drive
• Oversee daily campaign maintenance, including internal questions regarding tracking and status of various campaigns that is handled by Associates and Senior Associates
• Run the campaign QA process to ensure accurate campaign implementation, pacing, and performance with the assistance of Associates and Senior Associates
• Set up campaigns accurately in different systems, ensuring ad tags and creative are loaded correctly into the systems.

Requirements

• Understanding of Linear Upfront and Scatter Investment
• Experience working with Paid Social (Meta, TT, Snap, Pinterest), Linear TV, Retail Media, OTT
• Excels at media fundamentals and can educate the assistant analyst level. Knowledge of the dynamics of media -how each media element performs alone, how they perform together, and how they are constantly changing.
• Skilled in negotiation tactics
• Ability to multi-task and work under pressure
• Strong analytical thinking and mathematical skills. Skilled in excel, pivot tables, V look ups etc.
• Skilled in DDS, Prisma, Meta Campaign Manager, TikTok Campaign Manager, Snap Ads Campaign Manager, DV360, Trade Desk/Walmart, Amazon DSP
• Excellent communication and writing skills
• Ability to organize and manage detailed work
• Strong project management skills

Benefits

• health insurance
• vision insurance
• dental insurance
• 401(k)
• Healthcare Flexible Spending Account
• Dependent Care Flexible Spending Account
• vacation days
• sick days
• personal days
• paid parental leave
• paid medical leave
• STD/LTD insurance benefits