Responsibilities

• Develop recommendations based on media and marketing objectives, referencing historical data to develop spend and performance projections
• Ensure strategy and approach is integrated with other media
• Evaluate new ad and targeting products Client Services
• Lead status calls with partners and client teams
• Key contact for clients, ensuring prompt and clear responses to client questions and requests
• Build, or assist in crafting, POVs on technologies, platforms, best practices, and creative opportunities
• Execution Management
• Oversee implementation of Awareness and DTC media plans
• Check for accuracy, timeliness and quality of launches, optimizations, and tests
• Coordinate with team members to prioritize planned and ad hoc deliverables

Requirements

• Minimum of 3+ years of experience in a Digital Strategy or Activation role
• DTC experience strongly preferred - Client facing experience
• Bachelor’s degree (preferably in Business, Marketing, or Management & Entrepreneurship)
• Experience managing and mentoring at least one team member, providing thought leadership to junior team members
• Must be comfortable analyzing and presenting data - experience effectively using Excel & PowerPoint required
• Collaborative nature and experience with media owners, agency business units, and creative agency partners
• Comfort level with data, analytics and measurement, and various data sources and methodologies
• Thorough knowledge of the principles of marketing/advertising, understanding of media concepts and creative requirements

Benefits

• health insurance
• vision insurance
• dental insurance
• 401(k)
• Healthcare Flexible Spending Account
• Dependent Care Flexible Spending Account
• vacation days
• sick days
• personal days
• paid parental leave