Manager, Digital Activation

New York, USA (Hybrid)

$50K/yr – $95K/yrManager3+ years expFull time

Posted 3 months ago

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Job Summary

Drive programmatic activation and digital planning for multi-channel campaigns.

  • Own day-to-day activation operations and budget management.
  • Must-have: 3+ years programmatic buying with DSPs (e.g., The Trade Desk, DV360).
  • Standout: cross-functional coordination with Strategy and analytics, plus vendor-facing consultation.

Job Description

Responsibilities

  • Ensuring the implementation of the Digital Planning & Optimization Process across programmatic and direct buying
  • Overseeing and directing the day to day operations of the activation team
  • Effectively managing budget
  • Providing inputs and guidance around campaign design, including requirements for success and optimal use of demand side platforms
  • Working side-by-side with broader activation team to ensure tight coordination of campaign setup, adjustments and optimization performance is efficient and effective
  • Working with Strategy team to understand goals, address client needs, and communicate results and insights back to clients
  • Direct billing and reconciliation process for programmatic
  • Implementing Business Intelligence tools and new capabilities (e.g., new supply & data sources, new media measurement techniques, etc.)
  • Providing expert consultation to vendors, internal teams, and clients

Requirements

  • 3+ years of experience and expert knowledge of digital programmatic buying with hands-on experience using one or more of the following demand-side platforms (DSP’s): The Trade Desk, DV360 or similar
  • Experience managing a small team and juggling multiple people and work priorities
  • Experience working with across several media channels is preferred and a curiosity in emerging media platforms
  • Experience with client-facing interaction
  • Experience working with large data sets and understanding of methodologies for evaluating data
  • Ability to effectively manage costs while exceeding performance and viewability goals
  • Excellent interpersonal and communication skills, ability to distill key ideas for non-digitally-centric teams
  • Proven ability to work with and influence cross-functional teams
  • Strong knowledge of MS Excel and ability to coach others in shortcuts
  • Working knowledge of third-party verification tools, including DoubleVerify

Preferred

  • Experience working with across several media channels is preferred and a curiosity in emerging media platforms

Benefits

  • health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.

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