Manager, Digital Activation

New York City, NY (Hybrid)

$50K/yr – $95K/yrManager3+ years expFull time

Posted 3 days ago

Job Summary

Own the end-to-end Digital Activation program, leading plan development, programmatic buys, budgeting, and cross-team optimization while guiding campaign design and BI-driven insights across strategy, vendors, and clients.

  • Own activation process across the area and ensure coordination with strategy and client results
  • Drive campaign design decisions and DSP usage to meet success metrics
  • Lead BI tool adoption and vendor/client consultations to optimize performance

Job Description

Responsibilities

  • As a Manager on our Digital Activation team, you will play a key role in developing plans and executing digital buys by ensuring that pacing, performance and the Digital Activation Process is activated correctly across the area of responsibility is the primary focus of this job.
  • Ensuring the implementation of the Digital Planning & Optimization Process across programmatic and direct buying
  • Overseeing and directing the day to day operations of the activation team
  • Effectively managing budget
  • Providing inputs and guidance around campaign design, including requirements for success and optimal use of demand side platforms
  • Working side-by-side with broader activation team to ensure tight coordination of campaign setup, adjustments and optimization performance is efficient and effective
  • Working with Strategy team to understand goals, address client needs, and communicate results and insights back to clients
  • Direct billing and reconciliation process for programmatic
  • Implementing Business Intelligence tools and new capabilities (e.g., new supply & data sources, new media measurement techniques, etc.)
  • Providing expert consultation to vendors, internal teams, and clients

Requirements

  • Minimum 3 years of experience and expert knowledge of digital programmatic buying (YouTube) and hands-on experience using DV360
  • Experience managing a small team and juggling multiple people and work priorities
  • Experience with client-facing interaction
  • Experience working with large data sets and understanding of methodologies for evaluating data
  • Hands-on experience with data visualization tools, including Tableau
  • Ability to effectively manage costs while exceeding performance and viewability goals
  • Excellent interpersonal and communication skills, ability to distill key ideas for non-digitally-centric teams
  • Proven ability to work with and influence cross-functional teams
  • Strong knowledge of MS Excel and ability to coach others in shortcuts
  • Working knowledge of third-party verification tools, including DoubleVerify

Preferred

  • Experience working with across several media channels is preferred and a curiosity in emerging media platforms
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Hearts & Science

3.4 Glassdoor

Hearts & Science, an Omnicom Media Group agency, transforms data signals into meaningful connections between brands and consumers that drive exponential growth. Purpose-built for the world of personalized digital marketing and powered by the Omni marketing orchestration system, Hearts & Science draws on the vast expertise and resources of the OMG platform to deliver media solutions that enable brands to create and strengthen emotional connections with their consumers across all attention touchpoints, driving loyalty, share of mind and share of wallet. Launched in New York in 2016, Hearts & Science currently has 43 offices around the globe serving the world’s leading brands across a broad spectrum of categories - including automotive, biotech, beauty, CPG, entertainment, fashion, financial services, health & fitness, travel & hospitality, and telecom.

Founded in 2016
New York, NY, US
1.5K employees (426 in marketing)
56% recommend to a friend
78% CEO approval

Salaries

Posted range

$50K/yr – $95K/yr

Taken straight from the job posting.

See all Hearts & Science salaries

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Manager, Digital Activation

Hearts & Science · New York City, NY · Hybrid