Responsibilities

• Execute, manage, and optimize online media campaigns and programs for agency clients (e.g. auction/exchange based performance media, audience-based buying, remarketing campaigns) both independently and in support of Associate Director.
• Demonstrate diligence, attention to detail, and adherence to best practices throughout the full campaign life-cycle
• Maintain and organize campaign-specific materials in team's shared drive
• Oversee daily campaign maintenance, including internal questions regarding tracking and status of various campaigns that is handled by Associates and Senior Associates
• Run the campaign QA process to ensure accurate campaign implementation, pacing, and performance with the assistance of Associates and Senior Associates
• Set up campaigns accurately in different systems, ensuring ad tags and creative are loaded correctly into the systems.
• Communicate to creative teams if there is risk of not launching on time on various platforms
• Master media buying-related technologies, including DSPs and social platforms
• Understand client performance objectives and develop successful strategies to meet them
• Hands-on execution and in-the-field management of client campaigns
• Strong understanding of best practices and when to apply them on client campaigns
• Advanced level understanding of campaign, ad server, impression, and user data that can help capitalize on key drivers of performance and identify opportunities for account growth
• Translates advanced campaign goals to optimization tactics across all platforms
• Executes advanced QA standards across assigned campaigns
• Executes basic & advanced reporting analysis using 3rd party planning, activation & measurement tools