Manager, Demand Generation at CompTIA Human Resources | USA | $90K/yr – $100K/yr

Manager, Demand Generation

USA (Remote)

$90K/yr – $100K/yrManager5+ years expFull time

Posted 7 weeks ago

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Job Summary

Own the end-to-end demand gen engine, tying multi-channel campaigns to revenue and pipeline targets with tight Sales alignment and AI-enabled optimization.

Demand Generation & Funnel Ownership: design and run revenue-driven campaigns across verticals with pipeline responsibility and measurement discipline.
Channel Activation & Content: orchestrate integrated campaigns with ABM, vertical leads, and content teams for launch readiness and scale.
Measurement & AI Acceleration: define attribution, dashboards, and continuous optimization using data and AI to lift velocity and conversion.

Job Description

Responsibilities

Build and Run the Demand Generation Engine
Design and own end-to-end, revenue-driven campaign architecture across verticals
Establish a repeatable system to plan, launch, and scale campaigns aligned to business priorities
Drive Pipeline Creation and Funnel Performance
Own marketing-sourced pipeline targets and optimize performance against them
Improve lead flow and Sales alignment to maximize conversion
Activate Channels and Content
Execute integrated campaigns across channels in partnership with vertical, content, and ABM teams
Ensure strong launch readiness with aligned messaging, targeting, sequencing, and assets
Own Measurement, Insights, and Optimization

Requirements

5+ years in demand generation, growth marketing, or B2B campaign management
Hands-on experience with campaign orchestration and analytics platforms
Proven track record of building and scaling pipeline-generating marketing campaigns
Deep understanding of B2B funnel mechanics (lead scoring, lifecycle, conversion optimization)
Experience designing multi-channel campaigns tied to revenue outcomes
Strong analytical mindset with experience using data to optimize performance
Experience aligning closely with Sales on pipeline quality and handoff processes
Ability to operate both strategically (campaign design) and tactically (execution & optimization)
Experience working cross-functionally with vertical leads, content and ABM teams
Comfort owning targets, forecasting contribution, and defending performance