Manager, Demand Generation (B2C) at The Nielsen Company | USA | $78K/yr – $130K/yr

Manager, Demand Generation (B2C)

USA (Remote)

$78K/yr – $130K/yrSenior Level6+ years expFull time

Posted 1 month ago

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Job Summary

Own high-volume B2C demand gen and recruitment funnels, turning data, testing, and agency partnerships into faster panelist growth across digital, social, and programmatic—with a strong bias to efficiency, quality, and brand-aligned messaging.

Campaign ownership: full-funnel demand gen across channels with clear metrics and learning agenda.
Agency and creative: manage briefs, push for performance, brief consumer-facing creative, and ensure on-brand output.
Data-driven optimization: build dashboards, translate data into decisions, and partner with Data Science and Marketing to improve recruitment quality.

Job Description

Develop and execute full-funnel demand generation campaigns targeting US consumers across digital, social, search, programmatic, direct mail, and emerging channels
Own the end-to-end panelist recruitment funnel — from awareness through conversion — with a relentless focus on volume, quality, and cost efficiency
Build and manage campaign calendars, budgets, and performance targets in close partnership with the Demand Generation Director
Design and run structured A/B and multivariate tests across creative, copy, audience segments, channels, and landing experiences — with a clear hypothesis and learning agenda behind every test
Build and maintain dashboards that track key recruitment metrics including CPL, conversion rates, panelist quality, and channel ROI
Translate data into clear, actionable insights that continuously improve campaign performance and inform future strategy
Bring a highly analytical lens to every decision — you are equally comfortable in a creative brief and a performance report
Serve as the day-to-day lead for external agency partners, managing briefs, timelines, deliverables, and performance reviews
Push agencies to deliver their best work while maintaining a collaborative, results-oriented relationship
Ensure agency output is aligned to Nielsen's brand standards, campaign objectives, and recruitment goals

6–10 years of experience in demand generation, performance marketing, or growth marketing with a strong B2C focus
Proven track record of running high-volume consumer acquisition campaigns with measurable, data-backed results
Deep experience managing agency relationships — you know how to brief well, push for better, and hold partners accountable
Highly analytical mindset with hands-on experience building performance dashboards and translating data into campaign decisions
A genuine test-and-learn mentality — you move fast, measure everything, and apply learnings without ego
Strong creative instincts paired with the ability to evaluate and brief consumer-facing creative effectively
Expert-level proficiency in Google Workspace (Gmail, Calendar, Drive, Docs, Sheets, Slides)
Proficiency with marketing platforms and tools including paid social (Meta, TikTok, YouTube), programmatic, Google Ads, and CRM/marketing automation tools
Strong working knowledge of AI tools (e.g. Claude, ChatGPT, Gemini) and the ability to use them to accelerate campaign development, analysis, and reporting
Expert-level written and verbal English communication skills; able to present clearly to senior stakeholders and write compelling consumer-facing copy direction

Holistic Rewards: We are committed to an inclusive benefits package that supports our employees and their families. This includes comprehensive health and wellness plans, a 401(k) with a Nielsen company match, and a generous paid time off policy.
Depending on the role, additional benefits may include a company-provided vehicle and/or discretionary incentive/bonus eligibility.