Responsibilities

• Architect, execute, and optimize full-funnel demand generation campaigns across high-value growth products (Nielsen ONE, Ad Intel) to intercept our ideal target enterprise client profile (ICP).
• Lead the long-term deployment, platform administration, and strategic execution of our Account-Based Marketing (ABM) automation engine via Demandbase, focusing core 1:1 and 1:few activations on top strategic target accounts.
• Deploy a diversified media mix utilizing paid search (SEM), paid social (LinkedIn), trade publication partnerships, content syndication networks, programmatic display/video (DV360), and targeted digital events.
• Collaborate on key high-investment mid-funnel touchpoints, conceptualizing interactive executive roundtables, customized webinars, and specialized industry forums to mature qualified target pipeline.
• Operationalize a strict explicit and implicit dual-axis behavioral lead scoring framework to systematically evaluate engagement thresholds, intent signals, and demographic qualifiers.
• Construct, track, and maintain performance dashboards inside Salesforce and marketing automation environments to carefully audit Cost Per MQL, MQL-to-SQL Conversion Velocity, and overall pipeline attribution.
• Translate multifaceted campaign performance metrics into transparent, actionable retro-reviews and roadmap adjustments during Monthly Business Review (MBR) cycles.
• Champion data hygiene, pipeline integrity, and form validation processes to maximize database quality and minimize data latency across the MarTech architecture.
• Establish a formal, mandatory lead disposition framework and data-driven feedback loop with Sales and Revenue Operations teams to review lead quality and transition mechanics.
• Enforce strict operational Service Level Agreements (SLAs) regarding required lead status updates, lead routing configurations, and unqualified disposition reason coding inside Salesforce.

Requirements

• Experience: 6–10 years of professional experience in enterprise B2B demand generation, growth marketing, or performance marketing within software-as-a-service (SaaS), data analytics, media intelligence, or corporate technology industries.
• ABM Mastery: Proficient, hands-on experience deploying, governing, and scaling account-targeted plays using premier Account-Based Marketing systems (specifically Demandbase or Marketo/HubSpot enterprise suites).
• Analytical Rigor: Advanced analytical mindset with deep experience interpreting complex cross-channel attribution metrics, building performance tables, and managing Salesforce (CRM) environments.
• Test & Learn Mindset: Structured, data-backed approach to multi-channel execution, including experience piloting search bidding logic (Target CPA), keyword portfolio expansion, text/creative A/B testing, and native platform pixel architectures.
• Cross-Functional Leadership: Exceptional ability to operate collaboratively across complex matrix environments, establishing operational buy-in with sales units, Revenue Operations, creative teams, and product lines.
• Tools & Infrastructure: Professional-level expertise in Google Workspace environments. Direct technical fluency with LinkedIn Campaign Manager, Google Ads/Bing platforms, programmatic delivery ecosystems, and enterprise CRM infrastructures.
• AI Acceleration: Active working competency with AI platforms (e.g., Gemini, Claude, ChatGPT) to optimize workflow velocity, data summary operations, and initial copy development.
• Communication: Native-level written and verbal English skills, with a proven ability to confidently present business analytics to executive leadership and establish strict documentation guardrails.

Benefits

• Holistic Rewards: We are committed to an inclusive benefits package that supports our employees and their families. This includes comprehensive health and wellness plans, a 401(k) with a Nielsen company match, and a generous paid time off policy. Depending on the role, additional benefits may include a company-provided vehicle and/or discretionary incentive/bonus eligibility.