Manager, Database Marketing

California, USA (On-site)

Salary Not AvailableManagerFull time

Posted 3 months ago

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Job Summary

Drive data-driven direct marketing operations in a casino environment, owning data prep, analysis, and reporting to support direct mail campaigns.

  • Own data preparation and ad-hoc analyses for direct mail campaigns.
  • Must-have: Expertise in SQL and Excel for data extraction and analysis.
  • Standout: Advanced Excel skills and familiarity with list uploads in CMP.

Job Description

Responsibilities

  • Setup Direct Marketing Offers in Casino Management System (CMP)
  • Maintains and updates existing reports on a daily, weekly, or monthly basis.
  • Investigates and solves data quality issues and trains users as needed.
  • Manipulates and sorts player lists in preparations for direct mail vendors.
  • Uploads customer (player) lists in CMP
  • Prepares graphical interpretation of raw data.
  • Prepares ad-hoc analysis upon request.
  • Maintains professional relations with vendors, customers and harmonious relationships with co-workers.
  • Conducts themselves in accordance with all Gaming Commission Regulations, and Seminole Tribe of Florida/departmental policies and procedures.
  • Other duties as assigned

Requirements

  • College degree preferred and/or combination of education and work experience.
  • Commitment to routinely go above and beyond in the accomplishment of position responsibilities in an effort to play a role in the achievement of organizational goals.
  • Must be able and willing to work flexible hours to include evenings, weekends and holidays.
  • Must be detail-oriented. Attention to detail is paramount to succeeding in this role.
  • Must possess excellent time management skills.
  • Must be a team player with strong communication (both written and oral) and interpersonal skills.
  • Proficient knowledge of Microsoft Office is required.
  • Expert skills in Excel is required.
  • Knowledge of SQL query is required.
  • Proven ability to work with mail merge and address cleansing products.
  • Ability to function in non-standard situations where some judgment must be exercised.
  • Ability to analyze raw data to find trends and anomalies.
  • Must possess the ability to understand and interpret graphical representation of data

Benefits

  • Our team members are the key to our company’s success, and their health and well-being, as well as that of their families, is very important to us. We offer a comprehensive benefits package that allows our team members stay healthy, plan for their future and maintain a healthy work-life balance. Benefits may vary with employment status. To see our fill list of Team Member Benefits please visit our career site: https://www.gotoworkhappy.com/benefits
Hard Rock International logo

Hard Rock International

Hard Rock International (HRI) is one of the most globally recognized companies with venues in over 70 countries spanning 265 locations that include owned/licensed or managed Rock Shops®, Live Performance Venues and Cafes. HRI also launched a joint venture named Hard Rock Digital in 2020, an online sportsbook, retail sportsbook and internet gaming platform. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s largest and most valuable collection of authentic music memorabilia at more than 86,000 pieces, which are displayed at its locations around the globe. Hard Rock Hotels has been honored with Outstanding Guest Satisfaction and above for four consecutive years among Upper Upscale Hotels in J.D. Power’s North America Hotel Guest Satisfaction Study and in 2022, the iconic brand was ranked as the number one brand for the second year in a row. HRI is the first privately-owned gaming company designated U.S. Best Managed Company by Deloitte Private and The Wall Street Journal for the second year. Hard Rock was also honored as one of Forbes’ Best Employers for Women, Diversity and New Grads and a Top Large Employer in the Travel & Leisure, Gaming, and Entertainment Industry. In 2021, Hard Rock Hotels & Casinos received first place ranking in the Casino Gaming Executive Satisfaction Survey conducted by Bristol Associates Inc. and Spectrum Gaming Group for six of the last seven years. We are committed to fostering diversity, equity and inclusion. DE&I aims to address the needs of all team members – including Native Americans, women, LGBTQ+ community, people of color (BIPOC), people with disabilities and military veterans. Diversity: is the celebration of differences and leveraging those difference to produce stellar results. Equity: is a process of seeking fairness through deliberate and intentional actions. Inclusion: is when everyone has the freedom and comfort to express their thoughts, ideas, and opinions in a safe, trusting, and open environment.

Founded in 1971
Fort Lauderdale, Florida, USA
5.1K employees (375 in marketing)

Traffic Signals

Monthly Visitors
3.6M
Monthly Google Ads Budget
$368K
Traffic Source Mix
Search
51.3%
Direct
37.7%
Referral
8.8%
Social
1%
Paid
1.2%

Headcount Trend

Current headcount: ~5.1K

Marketing Team

Marketing Team Size
165 (3% of company)
Median Tenure
6.7 years
Marketing Roles Posted (Last 30 Days)
2

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