Manager, Customer Database Marketing

Cupertino, CA (Unknown)

$191K/yr – $288K/yrManager5+ years exp

Posted 3 months ago

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Job Summary

Owns Apple email marketing operations and governance at the enterprise level, leading CRM, audience segmentation, and cross-functional program delivery.

  • Primary focus: manage enterprise email marketing platforms across the organization.
  • Must-have: 5+ years in direct marketing/CRM and strong program management.
  • Standout: Privacy Champion coordinating with Apple's Privacy team to ensure compliance.

Job Description

Responsibilities

  • Oversee corporate email marketing operations for Apple, leading customer database segmentation and the management of CRM applications, products, and services across the organization.
  • Establish and champion email marketing best practices and governance for outbound customer communications (marketing and transactional), ensuring consistent alignment with Apple's quality and customer experience standards.
  • Partner cross-functionally with business and technology leaders to consult on and develop strategic process and technology solutions that support key business initiatives and requirements.
  • Lead and evolve a service framework overseeing Capability Advancement, Production Management, Issue Resolution, Change Management, and Governance for communications programs.
  • Manage and develop teams responsible for enterprise marketing application platforms and end-to-end campaign operations, delivering audience segmentation and marketing solutions on behalf of cross-functional partners.
  • Communicate and align partners and senior leadership on complex technical and legal changes, providing thoughtful risk evaluations and solution recommendations that protect Apple while maintaining customer experience standards.
  • Serve as Privacy Champion, working closely with Apple's Privacy team to drive organizational compliance with applicable local laws and regulations.

Requirements

  • 5+ years Direct Marketing experience, CRM, or equivalent in marketing campaigns
  • Strong organizational and collaboration abilities.
  • Excellent forward-thinking capabilities, able to see beyond the current state, proactively identifying risks/opportunities.
  • Experience using enterprise-based tools such as email distribution systems.
  • Excellent program management skills, with ability to manage multiple initiatives simultaneously.
  • Experience managing a team.
  • Bachelor’s degree preferred.

Preferred

  • Strong attention to detail with the ability to spot and proactively address risks, gaps, or breakdowns in communication.
  • Own new systems, providing updates on critical checkpoints and elevating risks to business partners and executive team.
  • Operate in highly cross-functional, fast-paced environments.
  • Ability to delegate while maintaining oversight over the outcome.
  • Flexibility to support off-business-hours work during critical launch windows or when issues arise.
  • Able to see across workflows, dependencies, and timelines to prevent issues before they occur.
  • Able to move seamlessly between a high-level view strategy and deep, execution-level detail.
  • Experience using AI to improve processes and reporting.

Benefits

  • Comprehensive medical and dental coverage
  • retirement benefits
  • a range of discounted products and free services
  • reimbursement for certain educational expenses - including tuition
  • discretionary bonuses or commission payments as well as relocation
  • Apple employee stock programs
  • discretionary restricted stock unit awards
  • discount to purchase Apple stock through Employee Stock Purchase Plan
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Apple

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We’re a diverse collective of thinkers and doers, continually reimagining what’s possible to help us all do what we love in new ways. And the same innovation that goes into our products also applies to our practices — strengthening our commitment to leave the world better than we found it. This is where your work can make a difference in people’s lives. Including your own. Apple is an equal opportunity employer that is committed to inclusion and diversity. Visit apple.com/careers to learn more.

Founded in 1976
Cupertino, California, US
169K employees (12,101 in marketing)
80% recommend to a friend
88% CEO approval

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Traffic Source Mix
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Direct
44.5%
Referral
10.7%
Social
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Paid
1.1%

Headcount Trend

Current headcount: ~167.8K

Marketing Team

Marketing Team Size
6,230 (4% of company)
Median Career Experience
19 years
Median Tenure
6.1 years
Marketing Roles Posted (Last 30 Days)
9

Funding

Total Funding
$10.7B
Last Raise
$4.5B
Post IPO Debt, 11 months ago

Funding History

  • May 2025
    Post IPO Debt • $4.5B
  • Jan 2025
    Post IPO Debt • $309K
  • Apr 2021
    Post IPO Equity

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