Responsibilities

• Own the planning, strategy, and execution of HCP email campaigns aligned with brand and lifecycle marketing objectives, translating senior leadership direction into actionable campaign strategies
• Manage agency and vendor relationships end-to-end: establish performance expectations, oversee creative asset quality and project timelines, track budget spend, and conduct regular performance reviews to ensure ROI and alignment with brand standards
• Develop and manage audience segmentation and targeting strategies in collaboration with the Senior Manager
• Analyze campaign performance data and develop insights-driven optimization recommendations; identify and implement performance improvements to drive measurable results
• Serve as the subject matter expert on email marketing strategy, championing best practices across segmentation, personalization, A/B testing, deliverability, and compliance—while mentoring brand teams on implementation
• Establish and maintain comprehensive campaign documentation, performance tracking systems, and reporting cadences to ensure transparency and accountability
• Develop and execute testing frameworks that drive continuous improvement initiatives across the HCP email channel
• Oversee complex project workflows, timelines, resource allocation, and cross-functional coordination to ensure on-time, on-brand execution
• Collaborate with cross-functional stakeholders to ensure email strategies align with broader omnichannel initiatives and organizational priorities
• Ensure all HCP email campaigns comply with regulatory requirements (HIPAA, CAN-SPAM, industry guidelines) and internal compliance standards
• Drive refinement of processes, tools, and workflows to improve efficiency, execution quality, and team productivity

Requirements

• 3–7+ years of experience in email marketing, CRM marketing, or digital marketing discipline
• Experience managing external agency partners and overseeing project delivery
• Demonstrated expertise with marketing automation platforms (e.g., Marketo, Adobe Campaign, Salesforce)
• Strong analytical skills and proven ability to use data for campaign optimization and strategic decision-making
• Proven track record of optimizing campaigns and improving performance metrics
• Deep knowledge of email marketing best practices: segmentation, personalization, A/B testing, deliverability, and compliance
• Excellent project management, communication, and stakeholder management skills
• Strong ability to manage competing priorities and multiple simultaneous campaigns
• Demonstrated ability to influence cross-functional partners and drive alignment on strategy
• Bachelor's degree in Marketing, Communications, Business, or related field

Preferred

• Experience in pharmaceutical, healthcare, or other highly regulated industries
• Knowledge of compliance requirements specific to healthcare marketing (HIPAA, CAN-SPAM, industry regulations)
• Experience with CRM or CDP platforms
• Familiarity with email analytics and reporting tools
• Experience communicating complex marketing strategy to non-technical stakeholders and executives
• Demonstrated success building cross-functional alignment in a matrixed organization

Benefits

• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
• This job is eligible to participate in our long-term incentive programs.