Manager, Culture Marketing

New York City, NY (On-site)

$80K/yr – $110K/yrManager4+ years expFull time

Posted 2 months ago

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Job Summary

Own the core culture-marketing agenda, translating trends in food, fashion, music, and lifestyle into MLB-ready programs that feel authentic and drive growth audience engagement.

  • Culture-Driven Ownership: Shape and execute cross-functional culture programs across content, partnerships, activations, and live experiences.
  • Authentic Market Relevance: Surface emerging cultural signals and translate them into MLB-appropriate creative and experiences.

Job Description

Own MLB’s culture marketing programs, driving authentic, trend-aware initiatives from concept to execution that deepen fans’ connection to the game while reaching growth audiences.

  • Culture Marketing: Help develop and manage culture marketing initiatives from development through execution, with a focus on making MLB more relevant to growth audiences and deepening connection with the game.
  • Cross-Functional Execution: Collaborate with Marketing, Social, Digital, Events, Sponsorship, Consumer Products, Media, and Club Marketing to bring ideas to life.
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Major League Baseball

Major League Baseball (MLB) is the most historic professional sports league in the United States and consists of 30 member clubs in the U.S. and Canada, representing the highest level of professional baseball. Led by Commissioner Robert D. Manfred, Jr., MLB remains committed to making an impact in the communities of the U.S., Canada and throughout the world, perpetuating the sport's larger role in society and permeating every facet of baseball's business, marketing, community relations and social responsibility endeavors. MLB currently features record levels of competitive balance, continues to expand its global reach through programming and content to fans all over the world, and registered records in games and minutes watched this season on MLB.TV. With the continued success of MLB Network and MLB digital platforms, MLB continues to find innovative ways for its fans to enjoy America's National Pastime and a truly global game. For more information on Major League Baseball, visit www.MLB.com.

New York, New York, US
35K employees

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