Responsibilities

• Lead CRM strategy as the senior client contact across major accounts, ensuring CRM is aligned to business goals and delivering measurable outcomes
• Craft and evolve lifecycle programs, including scoring models, segmentation frameworks, personalization, and nurture strategies, informed by behavioral data and AI-assisted audience intelligence
• Embed AI-powered capabilities into client strategies as standard practice through predictive segmentation, generative content frameworks, next-best-action logic, and automated performance diagnostics
• Guide and mentor CRM strategists, ensuring execution ladders up to client objectives and that the team is building AI fluency alongside strategic rigor
• Own the insights loop, establish measurement frameworks, analyze performance, translate data into actionable recommendations, and shape what's next
• Unlock advanced platform capabilities across SFMC, Adobe, Braze, Dynamics, NetSuite, and connected sales systems by identifying where AI, automation, and native platform intelligence can be applied to drive smarter segmentation, faster execution, and more personalized customer experiences at scale

Requirements

• 5+ years in CRM and marketing automation strategy in an agency, consultancy, or enterprise environment.
• Deep understanding of lifecycle marketing, scoring, segmentation, personalization, and multi-channel orchestration within CRM platforms.
• Experience with omnichannel or cross-channel campaign strategy (email, SMS, push, paid) is a plus.
• Strong working knowledge of Salesforce, Adobe, Braze, Microsoft Dynamics, NetSuite, or equivalent tools.
• Credibility to present in executive settings and confidence to steer strategic conversations.
• Bachelor’s degree; or equivalent experience.

Preferred

• Experience with omnichannel or cross-channel campaign strategy (email, SMS, push, paid) is a plus.

Benefits

• We offer a comprehensive benefits package including medical, dental, 401(k), paid holidays, vacations, and more.