Responsibilities

• Strategic consultation: Be seen as a trusted strategic advisor to internal teams and clients alike by providing marketing insights, building business cases, and drawing upon the full scope of Epsilon marketing services, strategic and analytic consulting expertise, data and technology to solve clients’ core business challenges.
• Media advisor: Work with clients to determine the best media channel for client promotional and customer strategies. Advise on media budget allocation/investment and utilization of key technology/platforms to achieve goals. Creating strategies that are efficient for the client.
• Platform experience: Can navigate around media platforms such as Paid Search platforms, DSPs or Paid Social platforms.
• Prescriptive and thoughtful: Can audit paid and owned channels or campaigns to identify areas of growth and maturity.
• Thought leadership and innovation: Help clients and internal teams understand emerging digital marketing trends, apply best practices, and pursue innovations in digital marketing.
• Performance analysis: Define campaign performance metrics and measurement plans. Manipulate, analyze, and visualize data to reveal trends in marketing program performance and customer behavior, and identify key opportunities based on analysis.
• Business development: Support account growth and new business development.
• Client management: A large part of this role will involve presenting and selling ideas to our client in partnership with the account management team. High-quality presentation and idea articulation skills are required.
• Additional responsibilities as assigned, and up to 30% travel can be associated with this role’s responsibilities.

Requirements

• 8+ years of professional experience with at least five in Paid Media/Search.
• Certification in Google Ads is required
• Have 2+ years of managing a team of two or more people.
• Strong knowledge of and experience with best-in-class digital strategies, best practices, industry trends.
• Experience developing digital marketing programs (brand activations, product launches, lifecycle & contact strategies, creating test plans, journey mapping, acquisition programs, digital audits, competitive & SWOT analyses etc.)
• Experience working on projects in other digital channels – social, online media, affiliate, email, mobile etc.
• Understanding of customer relationship marketing concepts, strategic frameworks, key metrics, and tactical approaches to driving customer acquisition and retention.
• Ability to extract actionable insights from multiple, large data sets, create impactful visualizations, and tell compelling stories through data.
• Ability to translate paid media platforms, technologies, and metrics into succinct, compelling, conversational language for various audiences.
• Excellent verbal and written communication skills, including the ability to produce high-quality decks and present with confidence to senior marketing leaders.
• Ability to manage multiple high-priority projects in a fast-paced setting.
• Collaborative mindset and a team player.
• Passionate about marketing and search marketing.
• Flexible in working style as you could work on projects outside of paid/search media with different teams and markets.

Preferred

• Additional certifications with platforms such as Google, Meta, & similarly related platforms.
• Achieved certificates in Ad Strategy, PPC, or a similarly related subject matter.

Benefits

• Time to Recharge: Flexible time off (FTO), 15 paid holidays
• Time to Recover: Paid sick time
• Family Well-Being: Parental/new child leave, childcare & elder care assistance, adoption assistance
• Extra Perks: Comprehensive health coverage, 401(k), tuition assistance, commuter benefits, professional development, employee recognition, charitable donation matching, health coaching and counseling
• Epsilon benefits are subject to eligibility requirements and other terms.
• Epsilon is an Equal Opportunity Employer. Epsilon’s policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories. Epsilon will provide accommodations to applicants needing accommodations to complete the application process. Please reach out to LeaveofAbsence@epsilon.com to request an accommodation.
• For San Francisco Bay and Los Angeles Areas: Epsilon will consider for employment qualified applicants with criminal histories in a manner consistent with the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance and San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance. Applicants with criminal histories are welcome to apply.