Responsibilities

• Retention & Subscription Strategy: Own retention and subscription lifecycle strategy across email and SMS, from onboarding through renewal and win-back.
• Design and optimize journeys to reduce churn, extend subscription tenure, and increase LTV.
• Cancel-save, pause flows, loyalty programs, and reactivation campaigns tailored to subscriber cohorts.
• Partner with Product and Brand leadership to align lifecycle programs with growth goals and seasonal initiatives.
• Retention analytics framework: define KPIs, build dashboards, and deliver weekly and monthly reporting on subscriber health, churn drivers, and LTV trends.
• Cohort analysis to identify at-risk segments and uncover LTV expansion opportunities.
• A/B and multivariate tests with clear hypotheses; translate results into actionable roadmap decisions.
• Surface insights to Brand and Performance leadership on what happened, why, and next steps.
• Campaign calendars, testing roadmaps, and prioritization management.
• Collaborate with copywriters, designers, and creative partners to deliver on-brand, conversion-focused lifecycle content.

Requirements

• 4–7 years in lifecycle, retention, or CRM, preferably subscription-focused
• Proven track record of reducing churn and growing subscriber LTV
• Strong command of analytics: owns dashboards, runs cohort analyses, and presents data-backed recommendations to leadership
• Hands-on experience building and managing email and SMS programs end to end
• Deep understanding of subscription model dynamics: recurring revenue, cancel-save flows, renewal optimization, and lifecycle-driven upsell
• Experience with segmentation, journey mapping, and multivariate testing at scale
• Comfortable in a fast-paced, multi-brand environment with multiple stakeholders
• Proficiency with ESP/CRM platforms (Klaviyo, Attentive, or similar) and analytics tools (Looker, Amplitude, or similar)
• A proactive, organized operator who owns outcomes

Preferred

Benefits

• Medical, Dental, Vision, Life Insurance
• 401K Retirement Plan
• Paid Vacation Time
• Paid Holidays
• and More!