Responsibilities

• Retention & Subscription Strategy
• - Own retention and subscription lifecycle strategy across email and SMS, from onboarding through renewal and win-back
• - Design and continuously optimize subscriber journeys that reduce churn, extend subscription tenure, and increase LTV
• - Build and manage cancel-save and pause flows, loyalty-driven engagement programs, and reactivation campaigns tailored to subscriber cohorts
• - Partner with Product and Brand leadership to align lifecycle programs with subscription growth goals and seasonal initiatives
• Analytics & Insights
• - Own the retention analytics framework: define KPIs, build dashboards, and deliver weekly and monthly reporting on subscriber health, churn drivers, and LTV trends
• - Conduct cohort analysis to identify at-risk segments and uncover LTV expansion opportunities
• - Design and interpret A/B and multivariate tests with clear hypotheses and statistical rigor, and translate results into actionable roadmap decisions
• - Proactively surface insights to Brand and Performance leadership: not just what happened, but why and what to do next

Requirements

• - 4–7 years in lifecycle, retention, or CRM, preferably subscription-focused
• - Proven track record of reducing churn and growing subscriber LTV
• - Strong command of analytics: owns dashboards, runs cohort analyses, and presents data-backed recommendations to leadership
• - Hands-on experience building and managing email and SMS programs end to end
• - Deep understanding of subscription model dynamics: recurring revenue, cancel-save flows, renewal optimization, and lifecycle-driven upsell
• - Experience with segmentation, journey mapping, and multivariate testing at scale
• - Comfortable in a fast-paced, multi-brand environment with multiple stakeholders
• - Proficiency with ESP/CRM platforms (Klaviyo, Attentive, or similar) and analytics tools (Looker, Amplitude, or similar)
• - A proactive, organized operator who owns outcomes

Benefits

• - Medical, Dental, Vision, Life Insurance
• - 401K Retirement Plan
• - Paid Vacation Time
• - Paid Holidays
• - and More!