Responsibilities

• Solid understanding of Marketing organizations, processes and operating models
• Strong business acumen and stakeholder management
• Understanding of Marketing technology platforms and systems, including MarTech tools, channels and services; CRM, marketing automation, AI and analytics tools.
• Experience matching business requirements with technical functionalities and capabilities
• Advanced project and change management skills and experience
• Strategy execution through the design and implementation of fit-for-purpose organization structures, operating models, processes and technologies
• Regularly liaise with data teams to improve data infrastructure, maintain seamless integration across databases and Martech components, and define and refine requirements for multi-channel CRM initiatives
• Analyse, report and translate marketing data into improvement initiatives
• Partner with Marketing, IT and Business Units to align strategies and ensure effective execution.
• Oversee the integration of Martech and CRM solutions

Requirements

• Bachelor’s degree in Marketing, Technology, Business Administration, or a related field
• 10+ years of experience managing marketing technology platforms and systems, including Martech tools, CRM, marketing automation, and analytics tools.
• Change Management processes and models
• Analytical mindset with experience leveraging data to inform strategy and decision-making
• Familiarity with compliance regulations (e.g., GDPR, CCPA) related to customer data
• Negotiation and vendor management
• Well-organized, high attention to detail, deadline oriented
• Strong problem solving and troubleshooting skills.
• Excellent verbal and written skills, with the ability to establish credibility and influence clients.
• Strong team player, comfortable working in matrix environments

Preferred

• PMP and CPM certifications are a plus

Benefits

• Regular employees working 30 or more hours per week are also entitled to participate in Alvarez & Marsal Holdings’ fringe benefits consisting of healthcare plans, flexible spending and savings accounts, life, AD&D, and disability coverages at rates determined periodically as well as a 401(k) retirement savings plan.
• Provided the eligibility requirements are met, employees will also receive an annual discretionary contribution to their 401(k) retirement savings plan from Alvarez & Marsal.
• Additionally, employees are eligible for paid time off including vacation, personal days, seventy-two (72) hours of sick time (prorated for part time employees), ten federal holidays, one floating holiday, and parental leave.
• The amount of vacation and personal days available varies based on tenure and role type.
• Alvarez & Marsal’s benefits programs include healthcare plans, flexible spending and savings accounts, life, AD&D, and disability coverages, and a 401(k) retirement savings plan.