Responsibilities

• Own the full campaign deployment lifecycle, including calendar management, QA, approvals, tagging, deployment, and post-send validation
• Create and maintain detailed campaign planning documentation to ensure accurate, organized, and efficient execution
• Partner cross-functionally to ensure campaigns are executed accurately and delivered on time
• Manage multiple priorities, timelines, and deliverables with strong attention to detail and operational rigor
• Proactively identify operational risks or gaps and drive solutions quickly and effectively
• Continuously identify opportunities to improve workflows, processes, and execution standards across CRM channels
• Monitor competitor marketing strategies, messaging, promotional cadence, and customer experience trends and translate insights into actionable testing ideas, optimization opportunities, and recommendations
• Share innovative ideas and best practices that elevate channel performance and customer engagement
• Pull, organize, and analyze weekly and ad hoc campaign reporting to support business analysis and inform channel strategy
• Surface operational or performance issues quickly, along with actionable next steps and proposed solutions

Requirements

• Experience managing CRM campaigns across email, SMS, and/or push notification channels
• Strong analytical and strategic thinking skills, with the ability to translate data and insights into action
• Excellent project management skills with the ability to manage multiple priorities in a fast-paced environment
• Strong communication and cross-functional collaboration skills
• Creative problem-solver with a customer-first mindset and passion for delivering best-in-class customer experiences
• Proficient in Excel and data visualization

Preferred

• Experience supporting DTC or digitally driven brands preferred