Responsibilities

• Campaign Strategy & Development: Own the strategy and tactical roadmap for automated journeys that leverage email, SMS, and direct mail. Design content-driven marketing campaigns that promote Oak Street Health’s service value proposition and align with prospect lifecycle and healthcare milestones.
• Full-Funnel Conversion: Architect campaigns specifically aimed at driving new appointment volume, reducing "no-show" rates, and ensuring successful appointment completion through timely digital nudges.
• Cross-Functional Orchestration: Partner with internal teams such as Performance marketing, Central Sales, and other CRM team members on new campaign opportunities and optimization of existing campaigns.
• Content & Creative Collaboration: Partner with Creative team to develop compelling new content and visual assets, as well as create high-performing copy and clear Calls to Action (CTAs) that increase engagement.
• Data-Driven Targeting: Use patient personas and behavioral data to build highly segmented audiences. Ensure that every message is relevant to the recipient's specific stage in the healthcare journey.
• A/B Testing & Optimization: Lead the execution of a continuous testing framework. Test subject lines, SMS timing, CTA buttons, and landing page layouts to incrementally improve conversion rates.
• Campaign Analysis & Insights: Monitor daily campaign health and conversion data. Prepare weekly reports that highlight performance "wins" and identify opportunities for tactical shifts to hit appointment targets.
• HIPAA & Privacy Compliance: Ensure all digital communications are strictly compliant with HIPAA, TCPA (for SMS), and CAN-SPAM regulations.

Requirements

• 6+ years of experience in CRM, Digital Marketing, or Campaign Strategy.
• Experience working within an enterprise Marketing Automation Platform (Salesforce Marketing Cloud, Eloqua, Marketo, HubSpot, etc.).
• Familiarity with inbound/outbound lead generation, lead scoring, and routing strategies.
• Proven experience managing SMS campaigns, including an understanding of TCPA compliance and mobile-first copywriting.
• Strong understanding of email performance and operational metrics (open rate, bounce rate, unsubscribes, etc).
• Proficiency in HTML/CSS for troubleshooting email templates and landing pages.
• A track record of working effectively across departments (Sales, Creative, and Paid Media) to achieve a shared goal.
• Familiarity with UTM parameters, tracking pixels, and how data flows from a landing page into a CRM.

Preferred

• Experience navigating HIPAA compliance and complex data privacy regulations (CCPA, CAN-SPAM) within marketing campaigns.
• Understanding of the patient journey and the sensitivities around healthcare marketing.

Benefits

• Oak Street Health Benefits: - Mission-focused career impacting change and measurably improving health outcomes for medicare patients - Paid vacation, sick time, and investment/retirement 401K match options - Health insurance, vision, and dental benefits - Opportunities for leadership development and continuing education stipends - New centers and flexible work environments - Opportunities for high levels of responsibility and rapid advancement