Responsibilities

• Serve as the primary owner and administrator of the organization’s Salesforce CRM instance
• Manage the ongoing buildout, optimization, and governance of CRM across departments
• Partner with Sales & Service leadership to align CRM structure with business processes and revenue goals
• Implement and maintain best practices for data integrity, usage, and adoption across teams
• Act as a service-oriented partner to Ticket Sales, Marketing, Partnerships, and Operations
• Translate business needs into CRM solutions, workflows, and automation
• Identify opportunities to improve efficiency, eliminate manual processes, and scale operations
• Design and deliver dashboards and reporting within Salesforce and Tableau to drive visibility into performance
• Develop standardized reporting for key metrics (revenue, activity, pipeline, campaign performance, etc.)
• Enable self-service analytics across the organization, reducing reliance on ad hoc requests

Requirements

• 3-5+ years of experience in CRM, business intelligence, or revenue operations roles (sports or live entertainment preferred)
• Deep experience with Salesforce (administration, reporting, dashboards, workflows, etc.)
• Experience with data visualization tools such as Tableau (or similar BI platforms)
• Strong understanding of sales and marketing processes, ideally within sports industry
• Proven ability to translate data into actionable business insights
• Excellent communication skills with the ability to work cross-functionally and collaborate with stakeholders
• Familiarity with ticketing systems preferred