Manager, CRM Data Operations

Troy, MI (Hybrid)

$75K/yr – $103K/yrManager7+ years expFull time

Posted 4 weeks ago

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Job Summary

Own end-to-end multi-channel GM marketing programs, coordinating between clients, internal teams, data partners, and PMs to deliver high quality campaigns with scalable processes.

  • Program ownership: manage end-to-end delivery, timelines, risks, and QA for multiple concurrent initiatives.
  • Team leadership: mentor up to 6 Project Managers, establish roles, and implement repeatable delivery frameworks.
  • Data-driven execution: translate business rules into detailed data inputs/outputs, align with data engineering, and ensure accurate file transfers and outputs.

Job Description

Responsibilities

  • Own end-to-end delivery of complex, multi-channel marketing programs across GM initiatives
  • Act as the primary liaison between GM clients, internal stakeholders, vendor partners, and data engineering teams
  • Translate business needs into detailed business requirements, including data inputs, outputs, logic, and personalization rules
  • Oversee campaign execution lifecycle, ensuring quality, accuracy, and timeliness at every stage
  • Manage program priorities, timelines, risks, and escalations across multiple concurrent initiatives
  • Lead troubleshooting efforts and drive resolution of complex data or process issues
  • Manage, mentor, and coach a team of up to 6 Project Managers, driving accountability, growth, and performance
  • Establish clear roles, responsibilities, and workload distribution across the team
  • Provide ongoing coaching, feedback, and career development support
  • Standardize best practices, tools, and delivery methodologies across the PM team

Requirements

  • Bachelor’s degree or equivalent experience required
  • 7+ years of project management experience
  • Proficiency with Microsoft Office tools (Excel, Word, Outlook)
  • Experience within data-driven marketing, CRM, or digital campaign execution environments

Preferred

  • Prior experience managing or mentoring project managers strongly preferred
  • Automotive and/or agency experience strongly preferred

Benefits

  • The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:
  • Monetary assistance and support for Adoption, Surrogacy and Fertility
  • Monetary assistance and support for pet adoption
  • Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
  • Tuition Assistance
  • Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
  • Matching Gifts programs
  • Flexible working arrangements
  • Work Your World Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
  • Business Resource Groups that support multiple affinities and alliances
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Publicis Digital Experience

A division of Publicis Groupe, Publicis Digital Experience is a network of top-tier agencies designed to develop capabilities and solutions to enable growth and provide scaled access to the digital capabilities of Publicis Groupe in service of our clients. Together, the Publicis Digital Experience portfolio endeavors to create value at the intersection of technology and experiences to connect brands and people. Our model to transform every brand experience will help clients navigate, develop, and activate commerce in a way that will provide them with a future-proof model for modern marketing. With our unique expertise in consumer engagement, CRM, and commerce, Publicis Digital Experience powers brands and empowers people in a new era of creativity. An ever-changing landscape and the need for fluid thinking is just part of our problem-solving nature. Which means we're untethered from any specific medium or method—we go where ideas will work best. We are an expanding network of more than 7,000 employees across global offices, unified under the Publicis Digital Experience umbrella. Our portfolio includes agency brands such as Razorfish, Digitas, Mars United Commerce, Arc Worldwide, Saatchi & Saatchi X, Plowshare and 3Share. Our capabilities span the full customer journey—from creative and experience to Commerce and CRM—through specialized practices like ConnectedCRM and the Publicis Commerce.

New York, New York, USA
71 employees (21 in marketing)

Headcount Trend

Current headcount: ~71

Marketing Team

Marketing Team Size
20 (28% of company)
Median Career Experience
16 years
Median Tenure
2.2 years
Marketing Roles Posted (Last 30 Days)
7