Manager, Creator Strategy & Partnerships

New York, USA (On-site)

$80K/yr – $100K/yrManager5+ years expFull time

Posted 3 months ago

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Job Summary

Own talent strategy and pod operations for a creator-focused practice, driving end-to-end from pre-sale strategy to post-sale optimization.

  • Must-have: 5+ years in talent or influencer marketing with agency background.
  • Standout: Leadership of cross-functional pods and relationships with agencies and creators.
  • Standout: Strong storytelling to justify talent decisions and client confidence.

Job Description

Responsibilities

  • Pod Leadership & Quality Control
  • Oversee and QA all creator lists, ensuring strategic alignment, cultural relevance, and executional excellence
  • Lead workload distribution and prioritization across pod to maximize efficiency and output quality
  • Maintain a high bar for precision and service excellence , ensuring all deliverables are client-ready
  • Serve as the primary point of contact (POC) for assigned talent agencies and key external partners
  • Strategic Talent Development
  • Translate client briefs into clear, insight-driven creator strategies
  • Guide talent selection through a full-funnel lens (awareness → conversion), incorporating platform data, agency input, and cultural trends
  • Provide strong rationale and storytelling behind every talent recommendation—not just lists of names
  • Lead sourcing for celebrity, VIP, and high-profile talent within the pod

Requirements

  • 5+ years of relevant experience
  • Prior experience in a talent agency or influencer marketing agency environment
  • Deep Creator Economy Expertise : Strong understanding of platforms, trends, talent landscape, and cultural signals
  • Strategic Leadership : Ability to translate briefs into clear, differentiated creator strategies
  • Exceptional Judgment : High standard for talent quality, brand alignment, and cultural relevance
  • Storytelling & Communication : Skilled at articulating the “why” behind talent decisions in a compelling way
  • Operational Excellence : Proven ability to manage multiple workstreams while maintaining quality and speed
  • Relationship Management : Strong experience working with talent agencies, creators, and internal stakeholders
  • Data & Insight Fluency : Ability to leverage platform data, historical performance, and market insights to inform decisions
  • Proactive Mindset : Identifies opportunities ahead of demand and drives innovation within the team

Benefits

  • Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
Influential logo

Influential

2.8 Glassdoor

Influential is the global leader in influencer marketing, founded in 2013, and is the only influencer company that is a preferred partner of all major social media platforms. Influential uses the industry’s richest data, powered by the smartest AI and human intelligence, to precisely match audiences with creators delivering ROI and measurable business outcomes for brands. Our obsession with brand safety and commitment to inclusion underpins everything we do, and we are trusted by over 60% of Fortune 500 brands.

Founded in 2013
Las Vegas, Nevada, USA
483 employees (119 in marketing)
28% recommend to a friend
43% CEO approval

Traffic Signals

Monthly Visitors
18.3K
Traffic Source Mix
Search
34.3%
Direct
55.3%
Referral
5.5%
Social
3.4%
Paid
1.3%

Headcount Trend

Current headcount: ~484

Marketing Team

Marketing Team Size
110 (23% of company)
Median Career Experience
15 years
Median Tenure
4.2 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$51.5M
Last Raise
$15M
Convertible Note, 4 years ago

Funding History

  • Nov 2021
    Convertible Note • $15M
  • Jun 2018
    Series B • $12M
  • Sep 2017
    Series Unknown • $14.5M

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