Responsibilities

• Identify and evaluate new creator-led marketing opportunities, platforms, technologies, and formats (e.g., social-native storytelling, experiential activations, etc.)
• Partner with creators, both through agencies and in direct outreach, to build relationships with the studio — including negotiating scope, timelines, and deliverables
• Lead the creation and delivery of compelling, social-native videos that build fandom for our films
• Identify and implement tools to measure and pair the studio's data with creator audiences
• Design and produce in-person screenings, events, and experiential activations that generate brand allegiance and great user-generated content
• Lead initiatives targeting Gen Z, Gen Alpha, and other emerging consumer audience segments, ensuring campaigns are relevant, authentic, and culturally fluent
• Partner with research, insights, and analytics teams to translate cultural, behavioral, and technological trends into actionable marketing strategies that grow audience reach and engagement
• Collaborate cross-functionally with brand, publicity, creative advertising, media, distribution, consumer products, partnerships, and corporate innovation teams to integrate innovative ideas into broader theatrical campaigns
• Document and analyze performance data for campaigns and use results to evaluate performance against objectives and establish benchmarks
• Present insights and recommendations to senior management and cross-departmental stakeholders

Requirements

• Bachelor's degree in Marketing, Communications, Business, Media, or a related field preferred; equivalent practical experience will also be considered
• 4+ years of experience in marketing, innovation, digital strategy, or brand partnerships — preferably within entertainment, media, technology, or youth-focused brands
• Demonstrated experience building and managing relationships with creators or talent, whether through agencies or direct outreach
• Demonstrated experience launching or managing innovative, non-traditional marketing initiatives
• Solid understanding of theatrical film marketing and the evolving entertainment landscape
• Proven ability to manage multiple projects in a dynamic, deadline-driven environment

Preferred

• Experience working with creators or experiential marketing formats
• Studio or talent agency background preferred
• Familiarity with audience research, social analytics, and performance measurement tools
• Passion for film, storytelling, and the future of theatrical exhibition

Benefits

• medical, dental, vision
• 401(k) plan
• life insurance coverage
• disability benefits
• tuition assistance program
• PTO or, if applicable, as otherwise dictated by the appropriate Collective Bargaining Agreement