Manager, Creative Strategy

New York, USA (On-site)

Salary Not AvailableSenior LevelFull time

Posted 4 months ago

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Job Summary

Drive influencer partnerships and author programming for Macmillan’s TPG, aligning events and activations with publishing goals.

  • Own opportunities for influencer partnerships, book clubs, and author collaborations.
  • Must expand and maintain influencer lists across romantasy, science fiction, fantasy, horror, and other top TPG categories.
  • Collaborate with the marketing team on partnerships and brand visibility initiatives.

Job Description

Responsibilities

  • Explore and execute influencer partnerships, book club opportunities, author collaborations, or features.
  • Create and maintain TPG database for non-traditional or “new media” outlets for publicists to incorporate into their title-specific plans, such as non-book-centric podcasts, web-based shows, and paid subscription channels.
  • Explore non-traditional event opportunities, including authorless events, reader retreats, and influencer activations.
  • Expand and maintain current influencer lists and relationships for top TPG categories, including romantasy, science fiction, fantasy, horror, etc for publicist use.
  • Research and create custom lists for select TPG brands, authors and titles.
  • Collaborate with TPG marketing team on potential partnerships, author programming opportunities, and brand visibility.

Preferences

  • Established network of influencer contacts.
  • Exceptional organizational skills and interpersonal skills.
  • Ability to prioritize, meet deadlines and work independently.
  • Ability to multi-task while working in a fast-paced, energetic environment.
  • Superior verbal and written communication skills.
  • Strong work ethic and critical thinking skills.
  • Motivated and detail-oriented.
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    Macmillan

    3.9 Glassdoor

    We deeply believe in the power of books to connect people, amplify diverse voices, create meaningful change, and make a lasting impact in the world. Macmillan Publishers is a leading publishing company and home to some of the world's most cherished authors and creators. We are firmly committed to our employees, authors, and core values — and strive to build a culture that is inclusive of diverse voices and perspectives throughout all levels of the company. Our U.S. publishers include Celadon Books, Farrar, Straus and Giroux, Flatiron Books, Henry Holt & Company, Macmillan Audio, Macmillan Children’s Publishing Group, The St. Martin's Publishing Group, and Tor Publishing Group. Macmillan Publishers is an Equal Opportunity Employer committed to reflecting a broad representation of differences — race, ethnicity, religion, sex, sexual orientation, gender identity/expression, physical ability, age, family status, economic background and status, geographical background and status, and perspective — in our workplace.

    New York, NY, US
    2.6K employees (1,067 in marketing)
    81% recommend to a friend
    82% CEO approval

    Traffic Signals

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    1M
    Monthly Google Ads Budget
    $674
    Traffic Source Mix
    Search
    44.2%
    Direct
    40.2%
    Referral
    10%
    Social
    4.8%
    Paid
    0.5%

    Headcount Trend

    Current headcount: ~2.7K

    Marketing Team

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    865 (32% of company)
    Median Career Experience
    9.5 years
    Median Tenure
    4.4 years
    Marketing Roles Posted (Last 30 Days)
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