Responsibilities

• Provides strategic leadership and oversight of all official college social media channels; establishes institutional standards, training, and best practices.
• Develops and executes a comprehensive, data-informed digital communications and social media strategy across all platforms.
• Serves as the lead photographer and videographer for college events and key initiatives, ensuring high-quality visual documentation and storytelling.
• Directs and produces video projects that support marketing, recruitment, and storytelling objectives.
• Partners with all Marketing and Communications Department Directors to plan, implement, and evaluate integrated marketing and communications campaigns that leverage digital channels.
• Leads the creation and curation of engaging, high-quality content across platforms, including social media, photography, video, and digital signage.
• Monitors digital channels to ensure brand alignment, positive engagement, and timely response to inquiries; escalates and reports inappropriate or harmful content as needed.
• Oversees the strategy, development, placement, and performance analysis of paid digital and social media advertising campaigns at both institutional and program levels.
• Collaborates with Marketing leadership and creative team members to execute local, regional, and national digital outreach and publicity efforts.
• Maintains a visible presence across campuses and centers to capture authentic, engaging content that reflects the student experience.