Responsibilities

• Serve as the primary steward and evolution lead for the brand’s voice and tone across all channels, ensuring consistency while modernizing how the brand communicates.
• Refine and articulate a clear, differentiated brand voice that reflects current business strategy, customer expectations, and cultural relevance.
• Translate brand positioning into actionable voice and tone guidelines for all content types, including editorial content, campaigns, and emerging digital experiences.
• Embed voice and tone into every customer touchpoint.
• Audit existing content ecosystems (e.g. catalog, social, site, retail, email, etc.) to identify gaps and opportunities for voice alignment and elevation.
• Establish scalable frameworks that ensure all copy meets the highest editorial standards and aligns with brand voice guidelines.
• Own copy from first draft through final execution, ensuring accuracy, clarity, and consistency before stakeholder review.
• Apply strong editorial judgment to adapt messaging for different audiences, channels, and objectives.
• Identify and resolve inconsistencies in voice, messaging, and product information proactively.
• Train and refine AI tools and models to accurately reflect the brand’s voice, tone, and storytelling principles.

Requirements

• Bachelor’s degree
• 5+ years writing experience in advertising agency copywriter/copy lead role is required
• Experience working with all levels of business partners
• Strong ability to influence others to ensure copy and voice align with strategy
• Self-starter, ability to stay focused in a fast-paced, deadline-driven environment
• Excellent organization and prioritization skills, ability to handle multiple projects across several seasons /channels
• Teamwork, project management skills and creativity a must
• Possess a creative, positive and flexible attitude
• This role requires being onsite in the Dumbo Brooklyn office

Preferred

• Interest in home décor/entertaining preferred
• Familiarity with Chicago Manual of Style and AP Style

Benefits

• A generous discount on all WSI brands
• A 401(k) plan and other investment opportunities
• Paid vacations, holidays, and time off to volunteer
• Health benefits, dental and vision insurance, including same-sex domestic partner benefits
• Tax-free commuter benefits
• A wellness program that supports your physical, financial and emotional health
• In-person and online learning opportunities through WSI University
• Cross-brand and cross-function career opportunities
• Resources for self-development
• Advisor (Mentor) program