Responsibilities

• Travel to events and experiences to develop and execute a content strategy
• Capture key moments from in-store events, brand activations, and trainings
• Ensure every event has a clear content plan (before, during, and after) Translate events into engaging stories that drive awareness and traffic
• Create and manage short-form video, photography, and social content
• Ensure content is aligned to brand voice, trends, and platform best practices
• Highlight artistry, services, product, and customer experiences through content
• Deliver content that is engaging, authentic, and performance-driven
• Use content to drive store traffic, event attendance, and customer engagement
• Partner with Sales & Education teams to align content with event sales goals and key moments
• Amplify product launches, services, and promotions through event storytelling

Requirements

• Strong creative eye for content, storytelling, and visual trends
• Deep understanding of social media platforms and content performance
• Ability to connect content to traffic, engagement, and sales outcomes
• Highly organized and able to manage multiple events and timelines
• Collaborative, energetic, and hands-on
• Ability to travel more than 50% of the time and be available to work weekends to support events & experiences