Manager, Content

New York, USA (Hybrid)

$50K/yr – $95K/yrSenior Level3+ years expFull time

Posted 5 months ago

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Job Summary

Drive digital media planning and campaign investment with cross-functional teams at OMD.

  • Must-have: 3+ years of digital media buying in an agency.
  • Standout: Cross-functionalVendor management and data-driven storytelling for campaigns.

Job Description

Responsibilities

  • Translate brand briefs into innovative, effective, and actionable tactical plans
  • Work in partnership with the client's and planning team to provide insight into investment activation opportunities based on the client's goals, objectives, insights, and strategy
  • Lead key vendor relationships throughout the course of the campaign and pass along optimization notes from vendors to Attention team to drive campaign efficiencies and effectiveness
  • Work alongside Marketing Science to manage brand research studies, determine KPI considerations and report key findings
  • Participate and drive weekly status meeting with Attention, Marketing Science and Retail partners to ensure live campaigns are performing and pacing up to brand standards
  • Build stories through data by working with digital investment teams to present quarterly campaign performance reviews
  • Work in large data sets and communicate with the Attention team the findings, write insights based on the findings, and work with the OMD Investment team to build a knowledgeable story from the data
  • Manage and train junior staff members and ensure best practices are being adhered to maximize investments
  • Train incoming staff about all three digital channels as well as teaching the intricacies of the landscape
  • Oversee the overall budgetary process to ensure timely invoice clearance working with OMD Finance, GP, and media partners

Requirements

  • Bachelor’s degree, preferably with a concentration in Advertising, Marketing, Communications, or related field
  • 3+ years of digital media buying, negotiation and implementation experience in an agency environment is required
  • Aptitude for mathematical concepts and an understanding of the digital marketplace
  • Avid explorer and user of multi-digital vehicles; knowledge of the relationship opportunities between on‐and‐offline media
  • Able to understand application and use of industry tools such as (DDS/Prisma, ComScore, Nielsen, AdViews, eMarketer, etc.)
  • Excellent presentation, verbal, and written skills

    Benefits

    • health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.

    Marketing Team

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