Responsibilities

• Own Jumpstart’s social media presence across LinkedIn, Instagram, Facebook, and BlueSky or TikTok
• Develop platform-specific content strategies for various audience segments
• Build and manage a monthly social content calendar that drives engagement and awareness
• Create and/or repurpose short-form video content, carousels, and story formats that showcase impact, volunteer stories, key partnerships, and campaign milestones
• Produce on-brand graphics, carousels, and campaign visuals using Canva templates established by the Director, ensuring consistency with Jumpstart's visual identity standards
• Manage Jumpstart’s brand asset library: organizing and maintaining approved images, logos, and templates, and coordinating asset handoffs from the Programs team and regional events
• Manage community interactions: responding to comments, engaging with partner accounts, and maintaining Jumpstart’s voice across all platforms
• Support tracking and reporting social performance metrics (reach, engagement rate, click-through, follower growth, conversion events)
• Test and learn: run organic content experiments and A/B tests on formats, messaging, and posting cadence
• Own the editorial calendar — plan content 6–8 weeks ahead, mapping topics to seasonal campaigns (Read for the Record, back-to-school, year-end giving), audience segments, and funnel stages

Requirements

• 4+ years of experience in content marketing, social media, or integrated marketing with a demonstrated track record of content that drives measurable engagement and conversion, not just brand awareness
• Exceptional writing skills across formats: long-form editorial, short-form social, email copy, and campaign messaging with ability to shift voice between mission storytelling and commercial persuasion
• Deep social media fluency: platform-native understanding of LinkedIn, Instagram, Facebook, and TikTok as demand channels, including organic content strategy and performance analysis
• Hands-on short-form video creation: comfortable shooting, editing, and publishing social-native video (Reels, TikTok, Stories) using iPhone and native editing tools
• Working knowledge of SEO fundamentals: keyword research, on-page optimization, content structure, and basic familiarity with how AI-generated search overviews (GEO) are reshaping content strategy
• B2B content experience, particularly writing for corporate audiences, sponsorship development, or cause marketing
• Ability to translate complex mission and impact data into clear, compelling content for non-specialist audiences including corporate decision-makers, educators, and donors
• Comfort with content analytics and leveraging data to inform editorial decisions
• Collaborative working style with the ability to take direction from a strategy-level director while operating autonomously day-to-day

Preferred

• Experience in the nonprofit, education, early childhood, or social impact sector, or demonstrated ability to quickly develop deep fluency in the ECE landscape
• Familiarity with Constant Contact, HubSpot, or comparable email marketing platforms
• Experience with CMS platforms (WordPress or equivalent) for direct content publishing
• Familiarity with Canva; light Adobe proficiency a plus
• Knowledge of accessibility standards for digital content

Benefits

• Excellent benefits and a great mission-driven work environment.