Responsibilities

• Own the holistic Juice, Snacks, and Mixers insights agenda, including strategic learning plans, growth opportunity identification, and recommendations that drive business action.
• Provide thought leadership and influence cross-functional teams through complex strategic business decisions and growth initiatives.
• Develop deep expertise in consumer occasions, need states, and category dynamics across Juice, Snacks, and Mixers to identify emerging growth opportunities and unmet consumer needs
• Synthesize primary research, syndicated data, marketplace trends, competitive intelligence, and business performance metrics into a forward-looking view of category evolution, portfolio opportunities, and actionable business recommendations.
• Identify emerging consumer needs, whitespace opportunities, and innovation platforms that can unlock future portfolio growth.
• Be Part of a High Performing Team: Deploy a collaborative and change agent mindset to drive business strategies and position us for success. Leverage strong commercial knowledge and financial acumen to inform strategies that deliver against the annual operating plan.
• Inspire others to take action through authentic leadership, passion, and commitment to winning.
• Establish strong internal networks across functions and Juice, Snacks, Mixers teams to ensure a holistic approach to the business
• Build a Sustainable Growth Strategy: Support the Brand and Innovation teams in the development of long-term product and brand strategy and annual brand marketing plans including business objectives, consumer and channel strategies, and translation of strategies to the consumer through all elements of the marketing mix.
• Deliver Consumer Insights That Drive Action: Own consumer insight development and deliverables to ensure insights are translated into actionable marketing plans. Translate and communicate brand's unique selling propositions to key stakeholders - consumers, customers, and cross-functional partners including senior management.

Requirements

• Bachelor’s degree or MBA from an accredited institution, major in Business, Marketing, Market Research, Psychology, Sociology or related field preferred
• 5+ years of consumer market research experience, to include study design, management and application of various types of market research with 3+ years of CPG experience.
• 10-15% travel may be required based on business needs.

Benefits

• Benefits, subject to election and eligibility: Medical, Dental, Vision, Disability, Paid Time Off (including paid parental leave, vacation, and sick time), 401k with company match, Tuition Reimbursement, and Mileage Reimbursement
• Annual bonus based on performance and eligibility