Manager Consumer Analytics CRM

New York City, NY (On-site)

$108K/yr – $157K/yrManager4+ years expFull time

Posted 2 days ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own end-to-end analytics for CRM strategy optimization, including recurring reporting, KPI dashboards, and strategic recommendations, while leading cross-functional analyses and project management to drive campaign performance.

  • Architect and deliver recurring and ad hoc analyses to influence CRM and campaigns
  • Translate analyses into visual storytelling for executive audiences
  • Build dashboards and provide data-driven recommendations to business leaders

Job Description

Responsibilities

  • Insights and Analysis: Lead the development of recurring reports, business reviews and ad hoc analyses that drive actionable insights, improving CRM strategies, and enhancing campaign performance across customer retention and acquisition efforts.
  • Data Visualization & Storytelling: Ability to translate complex analyses into clear, actionable visualizations and executive-level presentations.
  • KPI Tracking and Performance Evaluation: Build and maintain dashboards and syndicated reports that evaluate consumer metrics and campaign KPIs, ensuring stakeholders have the data needed to make informed decisions.
  • Strategic Recommendations: Provide clear insights and recommendations to business leaders, forecasting campaign results and suggesting course corrections to meet or exceed business objectives.
  • Data-Driven Testing and Methodologies: Design and implement testing methodologies and analytic approaches to answer key business questions, optimizing targeting tactics, and leveraging predictive models for improved campaign outcomes.
  • Cross-Functional Collaboration: Partner with internal and external stakeholders to meet business objectives, providing regular reporting and deep-dive analysis on demand while managing expectations and delivering on time.
  • Project and Process Management: Manage multiple projects simultaneously, ensuring timely and high-quality deliverables while standardizing analytic processes for efficiency and consistency.

Requirements

  • BS/BA in economics, statistics, mathematics, or another quantitative field
  • 4+ years of experience in applied analytics, consulting, or similar decision science roles
  • Intermediate to advanced proficiency in SQL, BigQuery, or similar querying languages (Python is a plus)
  • Strong experience working with relational databases and handling large datasets
  • Proficiency in Microsoft Excel and PowerPoint for data analysis and presentation
  • Strong communicator with excellent written, verbal, and presentation skills, proficient in active listening, and adept at conveying messages to diverse audiences across various hierarchical levels
  • Strong critical thinking, problem-solving skills, and attention to detail
  • Ability to work independently and collaboratively in a fast-paced, cross-functional environment
  • Detail-oriented, with strong time management skills to thrive in a fast-paced environment and meet deadlines
  • A collaborative and flexible approach, with a positive attitude towards teamwork and adaptability

Preferred

  • Prior experience working in applied retail analytics
  • Prior experience working with cross-border teams (e.g., collaborating across NA/EU teams)
  • Experience developing dashboards from scratch (Looker, PBI, Tableau, etc.)

Benefits

  • Total Rewards: Benefits/Incentive Information
  • In addition, you may also be offered a competitive bonus and/or commission plan, which complements a first-class total rewards package.
  • Benefits may include health care, retirement savings, paid time off/vacation, and various employee discounts.

Marketing Team

Marketing Roles Posted (Last 30 Days)
2