Drive Boston Proper’s social strategy and content across platforms, aligning with fashion-forward branding and seasonal launches.

• Lead the development of the organic social strategy across Meta, Instagram, TikTok, Pinterest, and YouTube - ensuring platform-specific storytelling that connects with Boston Proper's confident, fashion-forward woman.
• Create monthly and seasonal content calendars aligned to marketing and merchandising priorities.
• Stay ahead of emerging trends, platform updates, and creator culture, adapting content formats and brand presence to keep Boston Proper relevant, elevated, and engaging
• Collaborate cross-functionally on key campaigns, ensuring social and influencer strategies amplify seasonal messages, product drops, and collection launches
• Own KPI tracking for engagement, reach, follower growth, and content performance.
• Leverage performance data and platform insights to track and report content effectiveness, manage partnerships, identify growth opportunities, and refine the strategy across channels
• Lead a social-first content development engine - concepting, producing, shooting, and editing content (short-form video, Reels, behind-the-scenes, trend content, product highlights, styling edits, etc.).
• Collaborate with marketing and creative teams to concept and execute content that supports campaigns, launches, and seasonal storytelling.
• Plan, film, and edit short-form and long-form videos for social media, campaigns, and digital channels (Reels, TikTok, YouTube, etc.).
• Ensure high-quality production, including proper lighting setup, clear audio recording with microphones, and professional framing.

Requirements

• Bachelor's degree in marketing or related field
• 3+ years of experience in social media, influencer marketing, PR, or community management.
• Fashion, beauty, or lifestyle Experience (preferred but not required)
• A creative strategist who's also hands-on - you love both ideation and execution.
• Fluent in social culture - you understand trends, platform algorithms, and what drives performance across channels.
• Visually driven , with an eye for styling, storytelling, and aesthetic cohesion.
• Comfortable shooting and editing your own content - or working with a small, nimble team to produce it.
• A self-starter who takes ownership, experiments fearlessly, and thrives in an entrepreneurial environment.
• A track record of growing brand engagement, increasing followers, and building meaningful community connections across multiple platforms
• Familiarity with social analytics tools and a performance mindset - you know how to read the data, learn from it, and use it to guide your content strategy

Benefits

• Competitive Medical, Dental, Vision, and Life/ADD Insurance
• 401k with company match
• Flexible and generous Paid Time Off policy
• Merchandise Discount
• Company Bonus
• Pet Insurance
• Boston Proper Values Our team loves to work hard and have fun. We believe in collaboration, creativity, and pushing boundaries to build a brand that empowers women to feel fearlessly feminine.
• If you're ready to create content that connects, inspires, and turns heads? Join us and help shape the next chapter of the Boston Proper woman , we'd love to hear from you!