Casual Nonexempt (CBS Marketing & Communications)
University of Minnesota
Minneapolis, MN (On-site)
In-housePart-timeMid level4+ years exp.
3 hrs ago
Manager, Communications Design
New York City, NY (On-site)
$80K/yr – $90K/yrManager4+ years expFull time
Posted 4 weeks ago
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Job Summary
This role owns end to end media planning and governance, translating client goals and market signals into structured, accountable plans and briefs.
- Lead accurate media plans and planning scenarios across Ripple/MediaTools/Lumina to hit reach, frequency and business outcomes.
- Coordinate day to day requests, call-reports, and timely follow-ups to keep the team aligned.
Job Description
- Create accurate substantiated and detailed media plans and media planning scenarios
- In charge of timely, accurate delivery of day-to-day requests from the team along with disciplined and organized call-reports and timely follow-throughs
- Organize and develop client-facing category, culture and competitive tracking documents
- Work with the Associate Director and Partnerships team to develop the RFP to brief internal partnership’s/ SBU team and external partners
- Manage the team output and development of the flowchart including oversight of the plan being accurately produced within Ripple/ MediaTools/Lumina to address the reach/frequency and business goals
- Lead the best practice production of audience and communications data and intelligence for the development of the communications plan, utilizing relevant tools and techniques
- Contribute to the ideation team sessions in conjunction with the Strategy team and relevant SBU to generate creative & compelling connections idea.
- Responsible for timely, accurate delivery of day to day requests from the client and internal team
- Responsible for maintaining impactful media plans; oversight of brand media plans, financials, ATBs and billing documentation internally and for the client
- Leads internal, client and partner agency status calls and updates; organizes and coordinates call-reports and ensures that follow-ups are documented and carried out in a timely manner
Initiative
Initiative unlocks business growth for the world’s most ambitious brands. We believe in the power of media to reshape our industry and orchestrate a brand’s entire consumer experience, by balancing both what unites people and what makes them different. When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow. Initiative builds Fame & Flow for brands like Nike, Volvo, Amazon, Constellation Brands, Merck, Anthropic, Paramount, and T-Mobile.Media responsibility is at the forefront of everything we do, whether it’s creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability. Our agency celebrates diversity in an inclusive environment where all of our 10,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world.
Traffic Signals
Monthly Visitors
34.7K
Traffic Source Mix
Search
42.6%
Direct
41.4%
Referral
10%
Social
4.5%
Paid
1.1%
Headcount Trend
Current headcount: ~3.2K
Marketing Team
Marketing Team Size
897 (28% of company)
Median Career Experience
11 years
Median Tenure
3.9 years
Marketing Roles Posted (Last 30 Days)
7
People
HR / Recruitment
Marketing Leadership
Willa Robertson
Head of Global Marketing & Communications
At the company for 3 years 7 months
Andrew Adamietz
Director of Strategy - Marketing Strategy
At the company for 4 years 1 month
Gwendolyn Farfan
Director, Digital Partnerships (Corona Brand Family)
At the company for 9 years 1 month
Art Bortolini
Group Director, Marketing Analytics
At the company for 5 years 6 months
