Responsibilities

• PR & Earned Media
• Own the PR strategy and day-to-day operations, from big swings to timely pitches
• Drive earned coverage positioning Credo as the authority in beauty
• Build and maintain relationships with key editors, journalists, and beauty media contacts
• Identify and pitch story angles that are uniquely Credo's to tell
• Influencer & Creator Partnerships
• Own the influencer strategy — from briefing to execution to performance tracking
• Manage the influencer agency relationship and hold them accountable to results
• Identify creators who genuinely use and love Credo products and develop relationships with them
• Own ShopMy as a creator monetization and attribution tool

Requirements

• 4–6 years of experience in PR, communications, influencer marketing, or a combination
• A genuine love for beauty — you know the brands, you follow the creators, you read the Substacks
• Strong existing relationships with beauty media and/or creators
• Experience managing agencies and holding external partners accountable
• A storyteller's instinct — you know what makes a pitch land and what makes content spread
• Comfort with data — you can track performance, read a ShopMy dashboard, and tie earned efforts to business results
• Experience at a fashion or beauty brand or retailer preferred
• Familiarity with LLM optimization or AI discoverability strategies
• An entrepreneurial mindset — this role is being built, not inherited