Responsibilities

• Manage Consumer Products Communication Strategy & Promotion: Drive all communications and promotions for the NFL’s Consumer Products business, building strategies that elevate NFL products, campaigns and messaging while working with key partners to boost awareness and sales across NFLShop.com and key retailers.
• Agency Management: Manage communications agency hired to support the Consumer Products business.
• As part of the International Communications team, build and deliver strategic communications plans to amplify the NFL’s presence in Canada and more broadly, the league’s global growth ambitions.
• Work closely with the league’s office in Toronto to support business objectives and deliver global growth themes and narratives across Canadian media.
• Promote the NFL’s Digital Media Partnerships: Provide communications support for Media Strategy and Business Development by promoting digital media deals, renewals and content partnerships. Create fresh announcement strategies that drive consumer, fan and trade press awareness, reinforcing the NFL’s leadership in fan engagement and sports content.
• Support IT/Tech Communications: Work closely with senior members of the IT team on press moments, including the NFL’s work with AI.
• General: Working in partnership with communications colleagues in the league’s offices, and the 32 teams, to amplify broader NFL stories and moments, building functional excellence.
• Work with league executives and others external stakeholders on a regular basis.
• Serve as a trusted contact with media to help drive impactful, meaningful placements in high-profile national and international outlets.
• Cultivate and strengthen relationships with members of the media and influencers in key U.S. and international markets, and look to develop relationships with emerging news, sport, entertainment and fashion outlets members and non-sports outlets.

Requirements

• Bachelor’s degree and 5 years' of experience in communications experience drawing from multiple disciplines including journalism, media relations and publicity.
• The ideal candidate has worked for a major brand or agency and has a pulse on cultural trends and what's shaping them through the lens of fashion, arts, sports and lifestyle.
• The ideal candidate is an adept storyteller with experience pitching both traditional and social first platforms.
• Strong written and verbal communications skills, excellent organizational skills and strong interpersonal skills.
• Excellent working knowledge of the communications industry including experience working in high-pressure situations for high-profile brands and leaders executing positive and proactive narratives.
• Successfully demonstrated ability to lead, participate in and support cross-departmental activities.
• Proven success in executing high-profile communications initiatives, and creativity in using new tactics and tools to communicate internally and externally to proactively generate compelling storytelling in new places and on new platforms to reach new and youth audiences.
• Previous experience in supporting a wider team with issues and crisis management.

Preferred

• Strategic Leader: The successful candidate will think and act strategically as a valued member of the communications department and other NFL units. They will proactively develop creative communications strategies that reflect and promote the NFL’s various initiatives.
• Trusted Advisor: They will serve as a credible resource to league executives, NFL clubs, partners and other external stakeholders.
• Demonstrable experience working in fast-paced environments that require a high degree of adaptability to change and deadline pressures.
• An individual with dedicated work habits and a strong work ethic. Someone who takes initiative, speaks their mind and sets high standards in all they do.
• A person with the highest moral and ethical standards, someone who can be relied upon to always act in the best long-term interests of the league.
• This individual will be creative and proactive, with the capacity to be a hands-on, sleeves-up team player.

Benefits

• Benefits Information To learn more about our comprehensive benefits offerings, please visit: NFL BENEFITS
• At the NFL, in-person work at our offices is a top priority because it allows us to collaborate more effectively, build stronger connections, and maintain the culture that drives our success. This role requires onsite presence at an NFL office or stadium location, and remote and/or hybrid working options are not offered.
• NO RELOCATION ASSISTANCE WILL BE PROVIDED.