Manager, Commerce Media

New York City, NY (Unknown)

$60K/yr – $140K/yrManager

Posted 5 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own end-to-end retail media leadership across multiple networks, turning client goals into measurable campaigns and data-driven optimizations.

  • Own strategy, planning, activation, and optimization across onsite, offsite, display, video, and DSP channels.
  • Lead performance analysis, KPI alignment, and client reviews to translate data into actionable business recommendations.
  • Coach a commerce media team, maintain strong client relationships, and drive ongoing capability building and process excellence.

Job Description

Responsibilities

  • Develop and manage full-funnel commerce media strategies across Walmart, Instacart, Roundel, Kroger, and other retail media networks.
  • Lead campaign planning, activation, optimization, and performance analysis to achieve client business objectives.
  • Translate client goals into actionable media recommendations across onsite, offsite, display, video, and DSP tactics.
  • Stay informed on emerging retail media capabilities, beta opportunities, and industry trends, proactively incorporating new solutions into client strategies.
  • Adapt campaign strategies and recommendations based on changing retailer capabilities, client priorities, and marketplace dynamics.
  • Analyze campaign performance across multiple retail media platforms and identify optimization opportunities.
  • Develop clear, concise, and actionable insights that translate data into meaningful business recommendations.
  • Lead reporting efforts including weekly, monthly, quarterly, and campaign wrap-up presentations.
  • Establish measurement frameworks and KPIs aligned to client objectives.
  • Utilize data to identify trends, opportunities, and risks while proactively recommending strategic adjustments.

Preferred

    Benefits

    • Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
    • That's why we've adopted a hybrid approach, with teams in the office around four days a week.
    WPP Media logo

    WPP Media

    Media is changing. So are we. We are WPP's global media collective, built for the AI era.We bring the best platform, people, and partners together to create innovative solutions that deliver unparalleled growth for brands - in every market, every day.

    30K employees (6,827 in marketing)

    Traffic Signals

    Monthly Visitors
    159.3K
    Monthly Google Ads Budget
    $9.9K
    Traffic Source Mix
    Search
    34.3%
    Direct
    46.3%
    Referral
    10.7%
    Social
    5.7%
    Paid
    2.7%

    Headcount Trend

    Current headcount: ~30.1K

    Marketing Team

    Marketing Team Size
    6,288 (21% of company)
    Median Career Experience
    10 years
    Median Tenure
    4.2 years
    Marketing Roles Posted (Last 30 Days)
    21