Manager, Commerce Media

Chicago, IL (Hybrid)

$60K/yr – $140K/yrManagerFull time

Posted 5 weeks ago

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Job Summary

Own and optimize retail media programs across multiple networks, turning client goals into measurable, data-driven campaigns that span onsite, offsite, display, and DSP tactics.

  • Campaign Strategy & Optimization: define full-funnel media plans, set KPIs, and drive performance across retailers.
  • Client Advisory & Reporting: translate insights into actionable recommendations and deliver clear performance reviews and updates.

Job Description

Responsibilities

  • Develop and manage full-funnel commerce media strategies across Walmart, Instacart, Roundel, Kroger, and other retail media networks.
  • Lead campaign planning, activation, optimization, and performance analysis to achieve client business objectives.
  • Translate client goals into actionable media recommendations across onsite, offsite, display, video, and DSP tactics.
  • Stay informed on emerging retail media capabilities, beta opportunities, and industry trends, proactively incorporating new solutions into client strategies.
  • Adapt campaign strategies and recommendations based on changing retailer capabilities, client priorities, and marketplace dynamics.
  • Analyze campaign performance across multiple retail media platforms and identify optimization opportunities.
  • Develop clear, concise, and actionable insights that translate data into meaningful business recommendations.
  • Lead reporting efforts including weekly, monthly, quarterly, and campaign wrap-up presentations.
  • Establish measurement frameworks and KPIs aligned to client objectives.
  • Utilize data to identify trends, opportunities, and risks while proactively recommending strategic adjustments.

Benefits

  • Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
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WPP Media

Media is changing. So are we. We are WPP's global media collective, built for the AI era.We bring the best platform, people, and partners together to create innovative solutions that deliver unparalleled growth for brands - in every market, every day.

30K employees (6,827 in marketing)

Traffic Signals

Monthly Visitors
159.3K
Monthly Google Ads Budget
$9.9K
Traffic Source Mix
Search
34.3%
Direct
46.3%
Referral
10.7%
Social
5.7%
Paid
2.7%

Headcount Trend

Current headcount: ~30.1K

Marketing Team

Marketing Team Size
6,288 (21% of company)
Median Career Experience
10 years
Median Tenure
4.2 years
Marketing Roles Posted (Last 30 Days)
21