Manager, Commerce

Conway, AR (On-site)

$90K/yr – $95K/yrManager3+ years expFull time

Posted 4 months ago

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Job Summary

Drive retail media planning and strategy for omnichannel campaigns across RMNs with accountability for plan quality and client communications.

  • Own development and delivery of detailed media plans with RMNs and audiences at the tactic level
  • Must-have: 3+ years in commerce/retail media and hands-on use of major platforms (e.g. Amazon Ads, Walmart Connect)
  • Standout: Proven ability to create client-ready materials and guide RFPs with senior partners

Job Description

Responsibilities

  • Retail Media Knowledge
  • Knowledge of multiple retail media networks & their platforms, may include Amazon, Walmart, Roundel, Kroger, etc.
  • Familiar with both DSP interface functionality and levers (campaign hierarchy, audience builder, PMP/PG set up, reporting suite) as well as managed service dashboards
  • Understands individual RMN capabilities across tactic, targeting, reporting methodology, etc.
  • Account Management & Strategy
  • Active participant in development, presentation, management and measurement of omnichannel commerce media programs and defines program objectives and strategies consistent with brand marketing objectives
  • Ensures strategic consistency across all elements of plan development and implementation
  • Takes learnings from previous campaigns and apply to next campaign
  • Participates in and guides Senior Associate during RFP process with partners. Coaches Senior Associate in evaluation of RFPs and assists in negotiations striving to get best plan and added value for client
  • Builds audience targeting details and budget allocation at the tactic/placement level based on client goals for either self service or with partner during RFP process

Requirements

  • 3+ years of working experience required (from Desired Skills & Experience)
  • Bachelor’s degree or equivalent experience
  • Strong working knowledge of commerce industry and platforms including major retailers and supporting technology (e.g. Amazon Ads, Walmart Connect, Roundel, Pacvue, Skai, Criteo, TTD, etc.)
  • Project management; effectively managing multiple projects and meeting tight deadlines under a fast-paced environment.
  • Proven knowledge of media planning & planning with use of research tools and resources
  • Proven ability to understand high level client goals and how they translate into commerce strategies
  • Proven experience in writing and presenting relevant information to client audience

Preferred

  • Bachelor’s degree or equivalent experience
  • 3+ years of working experience required, with 1+ years experience in a people manager role; strong ability to delegate, train, and support direct reports
  • 2+ years of commerce experience working across multiple retailers preferred
  • Capable of effectively communicating the technicalities of programmatic for strategic purposes and differences in the biddable/addressable space compared to direct buys
  • Ability to manage team, both upwards and downwards, to ensure cross-team communication
  • Excellent written and verbal communication skills and proven problem-solving ability
  • Self- sufficent and proactive
  • Proficient in Microsoft Office (Excel, PowerPoint, etc.) and excellent quantitative analysis skills
  • Knowledge with industry tools such as MediaTools, Prisma, etc.

Benefits

  • We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.
IPG Mediabrands logo

IPG Mediabrands

3.7 Glassdoor

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialized business units Healix, KINESSO, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.

Founded in 2007
New York, New York, USA
8.6K employees (2,270 in marketing)
70% recommend to a friend
78% CEO approval

Traffic Signals

Monthly Visitors
111.2K
Traffic Source Mix
Search
42%
Direct
43.5%
Referral
9.7%
Social
3.6%
Paid
0.9%

Headcount Trend

Current headcount: ~8.7K

Marketing Team

Marketing Team Size
1,974 (23% of company)
Median Career Experience
12 years
Median Tenure
4.7 years
Marketing Roles Posted (Last 30 Days)
7

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