Responsibilities

• Lead the project management of collegiate marketing activations and Global Brand Projects each year, confirmed in the business plan
• Define and oversee the collegiate project principles, from project ideation to post-mortem, ensuring successful kick-offs, premium execution and that key success measurements are understood and achieved
• Evaluate emerging and relevant entry-point consumer trends and technologies, identifying opportunities for the Region teams to reach consumers in new ways and via new channels
• Develop and communicate key standards for success to drive impact with our entry-point consumer, enforcing consistency through each project plan
• Be an expert on the collegiate EPC consumer, working closely with cross-functional counterparts to define opportunities with this audience
• Collaborate across departments to build value and scale in all collegiate projects and programs
• Work closely with key stakeholders to ensure the interests of Red Bull collegiate marketing are met; Identify other departmental projects and properties (athlete, event, sales, shopper marketing) that have collegiate implications (i.e. NCAA sports, Off to College Shopper focuses)
• Manage National initiatives and build trust with regional leadership to secure buy-in of Santa Monica strategy & tactics through year
• Drive collaboration between Consumer Collecting, Region teams & Santa Monica stakeholders
• Align with Brand Marketing Region teams on KPIs per projects, with clear goals identified at the inception of the project

Requirements

• 3+ years marketing experience
• Experience leading cross-functional teams, including project management (planning & prioritization)
• Experience leveraging consumer insights and translating learning into action
• Proven ability to navigate through a highly matrixed organization
• Exceptional verbal and written communication skills, including meeting facilitation and presentation
• Creative mind with an attention to detail but also the ability to see the big picture
• Sound strategic thinking capabilities
• Self-starter, Entrepreneurial
• Bachelor’s Degree required
• Fluent in English

Nice To Have

• additional languages an advantage

Benefits

• Comprehensive Medical, Dental and Vision Plans
• 401k Match
• Family Leave
• PTO & Paid Holiday Schedule
• Pet, Legal, and Life Insurance
• Tuition Reimbursement