Manager, Co-Brand Portfolio Marketing

Atlanta, GA (Hybrid)

$90K/yr – $110K/yrSenior Level8+ years expFull time

Posted 3 days ago

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Job Summary

Own and drive the co-brand cardmember marketing program from strategy to execution, including budgeting, cross-functional coordination, and performance tracking to meet spend and engagement targets.

Own annual Co-Brand Portfolio marketing plan and monitor progress.
Coordinate campaigns across owned and partner channels while aligning with overall marketing objectives.

Job Description

Responsibilities

Drive US Co-Brand credit card cardmember spend and engagement through marketing campaigns.
Leverage owned and partner channels to deliver against Cardmember spend targets, while relying on data driven decisions.
Ensure marketing objectives support overall IHG and partner marketing vision, objectives and goals while remaining competitive in the market.
Develop, communicate and implement an annual Co-Brand Portfolio (Cardmember) marketing plan. Develop processes and delivery systems for all marketing programs that result in a continuous improvement of actual performance versus strategy.
Monitor progress against agreed objectives, including financial, and formally report progress at defined intervals.
Monitor and control all budgeted product expenditure to constantly achieve enhanced cost effectiveness and product value, and control and approve the work of assigned promotional design agencies on marketing initiatives.
Conduct monthly budget audits and reconcile budget allocations.
Through liaising with stakeholder teams, influence success and implementation of marketing initiatives.
Develop and maintain excellent working relationships across all functions at all levels to ensure maximum benefit from cross-functional synergies.
Initiate, develop and manage all aspects of marketing initiatives and standards, including Bank regulations and controls.

Requirements

Bachelor's or Master's Degree in a relevant field of work or an equivalent combination of education and work related experience.
Eight or more years of progressive work-related experience with demonstrated proficiency in multiple disciplines/processes related to the position including direct marketing or database marketing experience.
Experience with campaign management, comms plan development, go-to-market strategies and marketing tools (MRM and Story).
Familiarity with direct marketing and analytics techniques and systems (campaign management processes and analysis).
Experience with test-and-learn scenarios and planning matrices, execution across a variety of channels.
Ability to work in an integrated creative environment and to translate customer analytics output into insight for development of creative briefs.
Ability to direct creative process (es) to build compelling messaging and creative concepts, while understanding Legal and Compliance impacts from financial partners.
Experience with identifying marketing opportunities utilizing third party information. Ability to translate observations into finding and business applications.
Understanding of relationship dynamic between external partners

Benefits

We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401K, and other benefits to employees.

IHG

During 2019, the Leviathan gas platform in the Mediterranean sea is going to be built just 10 km of Dor Beach, even though the gas field is 120 km into the sea!This gas rig and any nearshore gas rigs will ruin Israel’s beaches for generations!An oil spill will poison our marine life and contaminate all of our water sources, including, drinking, bathing and water intended for agricultural purposesThe Gas Rigs will Poison the Air We Breath A simple solution exists - a floating gas platform (FPSO), above the gas field, 120 km into the sea, which is the system that most countries use around the world!A floating gas platform is safer, more reliable, cheaper and pollutes into the environment at insignificant levels.IHG (Israeli Homeland Guards) is a national volunteer-based organization focused on health, environmental protection, and specifically on guaranteeing the fair and correct conduct of governments, corporations and companies towards the citizens and residents of Israel. It is a non-profit organization funded entirely by donations from individuals and groups without any political agenda, who choose to support the organization because they agree with its goals.

Founded in 2017

Kerem Maharal, Haifa District, ISR

89 employees (1 in marketing)

homelandguards.org