Responsibilities

• Day to Day: Support the Integrated Planning (IP) team on day-to-day tasks including, but not limited to: campaign research, strategy, tactical recommendations, partner relationships and POVs, budget management and performance tracking. You’ll be responsible for owning and updating flowcharts, as well as budget documents across multiple clients and brands.
• Campaign Planning and Management: You’ll get hands-on experience developing media plans and overseeing their execution, working with a team of expert buyers across the programmatic, social and search media ecosystem. You’ll be the main point of contact for media and direct buys, while stewarding financial operations and ensuring our campaigns are being executed to plan, within budget.
• Project Management: Supports project management, ensuring their team is on track with deliverables, timelines, project trackers, etc. You’ll be responsible for leading internal status meetings and owning media strategy updates.
• Audience & Competitive Research: Leverage planning tools to learn more about our clients’ audiences and their competitive landscapes.
• Cross-Channel Integration: You will have exposure to a variety of services and disciplines to help bring creative, integrated solutions to our clients. You will work with Associates and Managers to ensure seamless collaboration across SMEs and deliver results for clients.

Requirements

• 2-3 years of experience in digital media, ideally with experience supporting direct buys
• Bachelor’s degree, preferably with a concentration in Advertising, Marketing
• Aptitude for attention to detail, organization, and effective communication
• Working knowledge of Microsoft Excel (including formulas, pivot tables, etc.) and Microsoft PowerPoint
• Experience with analyzing data, highlighting trends, and recommending optimizations based on those findings
• General understanding of the digital marketplace. Avid explorer and user of multi-digital vehicles; knowledge of the relationship opportunities between on‐and‐offline media
• Curiosity about leveraging data for audience planning, or familiarity with major data providers and audience targeting solutions
• Prior healthcare or pharmaceutical client experience highly useful, but not required

Preferred

• Knowledge of or applicable understanding of industry tools such as Prisma, ComScore, Kantar, Pathmatics, Telmar, etc. is a plus
• Prior healthcare or pharmaceutical client experience highly useful, but not required

Benefits

• Free snacks to keep you running all day long
• Generous holiday and paid time off
• Private medical, dental, and vision plans
• Support in saving for the future
• Mental wellness coaching and support
• Access to more than 13,000 online classes with LinkedIn Learning