Manager, Channel Marketing - Email, AWS Integrated Demand Center

Seattle, WA (Unknown)

$138K/yr – $187K/yrManager7+ years expFull time

Posted 2 weeks ago

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Job Summary

Own and scale the email marketing function by leading strategy, experimentation, and global program delivery; drive talent development, process rigor, and KPI-driven optimization across regions.

  • Lead and develop a high-impact email marketing team responsible for strategy, execution, and optimization
  • Drive global event email programs, testing roadmaps, and KPI alignment across markets
  • Build scalable processes and data-driven decision frameworks to improve performance

Job Description

Responsibilities

  • Manage, coach, and develop a team of Email Marketing Managers responsible for campaign strategy, execution, and optimization
  • Set the bar for email marketing craft — segmentation, architecture, testing methodology, and operational rigor
  • Build scalable processes and documentation that enable the team to operate independently at high quality
  • Recruit, hire, and onboard top talent; maintain a strong hiring bar for the discipline
  • Create development plans that grow individual contributors into strategic email marketers
  • Set the strategic vision for event email programs across the full lifecycle: awareness registration confirmation attendance conversion
  • Define segmentation frameworks, cadence strategies, and trigger logic that maximize conversion while minimizing fatigue
  • Drive innovation in email architecture — modular content systems, reusable templates, and automated workflows that scale globally
  • Own the email testing roadmap: A/B and multivariate experiments grounded in statistical rigor
  • Establish and track KPIs that tie email activity to business outcomes (registrations, attendance, pipeline)

Requirements

  • 7+ years of professional non-internship marketing experience
  • 4+ years of team management experience
  • Experience driving direction and alignment with cross-functional teams
  • Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
  • Deep experience with marketing automation platforms (Marketo, HubSpot, Pardot, or equivalent)

Preferred

  • Experience with various statistical techniques (regression analysis, coefficient correlation)
  • Experience in event marketing or supporting large-scale global tech events
  • Experience building email template systems, modular content architectures, or design systems
  • Familiarity with deliverability management, sender reputation, and inbox optimization

Benefits

  • Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
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