Manager, Campaign Management

Phoenix, AZ (Unknown)

Salary Not AvailableSenior Level4+ years exp

Posted 3 months ago

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Job Summary

Drive and optimize cross-channel campaigns in SFMC, owning deployment, journey design, and team mentorship.

  • Own day-to-day deployment across email, SMS, and push with QA and data validation.
  • Must-have: Hands-on SFMC experience with journeys, automations, and deployments.
  • Standout: Lead and develop Campaign Specialists to scale campaign execution.

Job Description

Responsibilities
  • Bring campaign deployment expertise to support and execute day-to-day campaign builds across email, SMS, and push, including data imports, quality assurance, stakeholder approvals, requirements validation, and deployment
  • Review project requests from business stakeholders to determine implementation approach using established processes and best practices, and scope production requirements as needed
  • Partner with campaign specialists and Direct Marketing Managers to continuously improve campaign execution processes, ensuring accuracy and adherence to best practices
  • Lead, mentor, and develop Campaign Specialists
  • Execute and optimize cross-channel communications, including SMS and push notifications
  • Serve as the subject matter expert for Salesforce Marketing Cloud (SFMC), including capabilities, limitations, and best practices for campaign and journey development
  • Communicate SFMC capabilities effectively to marketing partners to inform campaign design and execution
  • Analyze campaign performance data and report insights to business stakeholders
  • Support the execution and deployment of journeys within Journey Builder
  • Interpret strategic briefs and recommend effective deployment tactics, including audience segmentation, journey setup, and SFMC functionality
  • Collaborate with IT partners as needed to support campaign execution and data processes
Requirements
  • 4-6 years of experience in email, lifecycle, or omni-channel marketing
  • Proven ability to thrive in a fast-paced environment, maintain composure under pressure, and deliver high-quality work
  • Bachelor's degree in Marketing, Information Technology, or a related field
  • Hands-on experience with Salesforce Marketing Cloud (SFMC), including journeys, automations, and ad hoc deployments
  • Strong commitment to delivering exceptional customer experiences
  • High attention to detail and organizational skills
  • Ability to manage time effectively, follow direction, work independently, and lead a team
  • Experience with reporting tools and Einstein within SFMC
Benefits
  • Pet-friendly environment , bring your pets to work and enjoy the on-site dog park!
  • On-Site Events & Adoptions , enjoy community-building opportunities, including pet adoption days, seasonal celebrations, family events, art events, & holiday festivals
  • "Top Dog" gym with equipment, fitness classes, massage therapists, personal trainers, and wellness spaces
  • "Sit & Stay" CafĂŠ serving fresh breakfast and lunch options, snacks, & more
  • "Lil Paws" NAEYC-accredited onsite childcare facility providing high-quality early education
  • Paid Volunteer Opportunities to spend time doing good for causes close to heart
  • Print Center and Business Services , Dry Cleaning, Mother's Rooms, Sustainable Infrastructure & more

PetSmart

At PetSmart, we’ll do Anything for Pets. ❤️🐾 And the people who love them! Because we’re those people, too. Pets inspire and motivate us to bring our best selves to work each day. Our associates are devoted to ensuring that pets’ lives are happy and healthy. So, naturally, we’re devoted to ensuring that PetSmart is a happy and healthy workplace, too. Whether based in a store, salon, PetsHotel, distribution center, or at our home office, you’ll find yourself inspired and empowered to go further, reach higher, and make the most out of your #LifeAtPetSmart.As the largest specialty retailer in North America, we’re proud to employ approximately 50,000 associates across 1,660+ stores, seven distribution centers, and two home offices. Through our work with PetSmart Charities® and PetSmart Charities of Canada®, we’ve helped 11 million pets find their forever homes, donated over $500+ million in grants to make a difference, and earned the title of the leading funder for animal welfare.PetSmart takes data privacy very seriously, so please be aware that PetSmart will never ask for personal information, such as a driver’s license number or financial information before a candidate accepts an employment offer. Candidates will be asked to provide a social security number in the job application via PetSmart’s secured applicant tracking system, which can be accessed only via www.careers.petsmart.com. Candidates will never be asked to provide any of this information via e-mail.

Founded in 1987
Phoenix, Arizona, USA
31K employees (992 in marketing)

Traffic Signals

Monthly Visitors
14.4M
Monthly Google Ads Budget
$1.3M
Traffic Source Mix
Search
40.3%
Direct
51.5%
Referral
6.6%
Social
0.7%
Paid
0.8%

Headcount Trend

Current headcount: ~30.5K

Marketing Team

Marketing Team Size
755 (2% of company)
Median Career Experience
15 years
Median Tenure
7.3 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$15M
Last Raise
Debt Financing, 4 months ago

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