Responsibilities

• Set the strategic foundation for DoorDash’s most important campaigns, cultural activations.
• Define the core insight, tension, and strategic territory that unlocks breakthrough, culturally resonant creative
• Operate upstream to shape problems and influence direction before work moves into execution
• Translate audience insights, cultural signals, and business context into clear strategic territories and creative briefs
• Work in partnership Creative, Social, and agency partners inspire breakthrough, distinct, culturally relevant work.
• Own campaign ecosystems — ensuring cohesion end-to-end across paid, earned, owned, and product touchpoints
• Build and evolve DoorDash’s brand foundations — including positioning, narrative, messaging, brand architecture, and naming.
• Shape how new products, features, and businesses come to market — including naming, positioning, and brand expression
• Work across Marketing, Product, and the broader organization to drive alignment and influence based on brand strategy.
• Partner with Social and Content teams to put’s DoorDash at the center of culture, real-time.

Requirements

• 7+ years of experience in brand and/or creative strategy (brand-side or agency)
• You have a strong point of view on how brands breakthrough in culture, resonate deeply with audiences, and drive relevance
• You excel at framing problems, identifying tensions and insights, and setting strategic clear direction that others can build from
• You know how to build and apply brand positioning, messaging, and architecture in a way that scales across a complex org
• You can bring cross-functional partners along, advocate for strong strategic thinking, and drive clarity in complex environments
• You’re fluent in brand health, brand measurement, and campaign performance - extracting insights to drive action.
• You have strong instincts for what resonates and the judgment to translate cultural signals into clear, actionable strategy.
• Experience operating in a multi-sided business with the ability to unify multiple products/offerings under cohesive brand
• Strong fluency in AI, demonstrated ability to apply it across projects and identify opportunities to build new tools and innovate.
• Thrive in a fast paced environment, able to balance priorities between short term needs and longer term initiatives.

Benefits

• DoorDash cares about you and your overall well-being. That’s why we offer a comprehensive benefits package to all regular employees, which includes a 401(k) plan with employer matching, 16 weeks of paid parental leave, wellness benefits, commuter benefits match, paid time off and paid sick leave in compliance with applicable laws (e.g. Colorado Healthy Families and Workplaces Act). DoorDash also offers medical, dental, and vision benefits, 11 paid holidays, disability and basic life insurance, family-forming assistance, and a mental health program, among others.
• To learn more about our benefits, visit our careers page here .
• See below for paid time off details: - For salaried roles: flexible paid time off/vacation, plus 80 hours of paid sick time per year.
• - For hourly roles: vacation accrued at about 1 hour for every 25.97 hours worked (e.g. about 6.7 hours/month if working 40 hours/week; about 3.4 hours/month if working 20 hours/week), and paid sick time accrued at 1 hour for every 30 hours worked (e.g. about 5.8 hours/month if working 40 hours/week; about 2.9 hours/month if working 20 hours/week).
• The national base pay range for this position within the United States, including Illinois and Colorado.
• $142,800 — $210,000 USD