Responsibilities

• Brand Leadership
• Serve as the primary marketing representative and brand steward for Aquatica Orlando.
• Own the annual marketing calendar, ensuring initiatives align with attendance, revenue, and guest experience objectives.
• Develop and maintain comprehensive year-over-year marketing plans using historical performance, consumer insights, and competitive trends to continuously optimize business results.
• Champion the Aquatica Orlando brand by ensuring consistent messaging and storytelling across every consumer touchpoint.
• Integrated Marketing
• Partner with the Integrated Marketing Manager to develop integrated campaigns across: Digital Media, Website, Email Marketing, Social Media, Public Relations, Promotions & Partnerships, and Creative Services
• Ensure all marketing disciplines receive timely event details, operational updates, promotional priorities, and campaign messaging.
• Support campaign launches by participating in weekly marketing planning and media status meetings.
• Event & Seasonal Marketing

Requirements

• Bachelor's degree in Marketing, Communications, Business or related field.
• 5+ years of progressive marketing experience with consumer brands.
• Experience managing integrated marketing campaigns.
• Strong project management and organizational skills.
• Exceptional written and verbal communication abilities.
• Ability to balance multiple priorities in a fast-paced environment.
• Strategic thinker with strong analytical and problem-solving skills.
• Experience working cross-functionally with multiple stakeholders.
• Passion for creating memorable consumer experiences.
• Self-starter who takes initiative.

Benefits

• Paid Time Off
• Complimentary Park Tickets and Passes
• Park Discounts on Food and Merchandise
• Medical, Dental, and Vision Insurance
• 401K Retirement plan
• Voluntary Insurance
• Life Insurance
• Disability Benefits
• Tuition Reimbursement
• Dependent and Health Care Flexible Spending Accounts