Responsibilities

• Support the development of brand innovation strategy, in partnership with the Director, to develop a multi-year innovation pipeline that aligns with the brand growth strategy and is sufficient to deliver financial targets.
• Ability to work with various agencies to develop consumer centric innovation bundles.
• Using consumer research, syndicated data, and market trends, translate unmet consumer needs into winning concepts that fuel the brand’s growth ambition and enhance our brand equity.
• Concept validation.
• Ongoing management of the brand 4:2:1 plans (i.e. pipelines).
• Delivery & execution of the multi-year innovation pipeline from concept to launch; collaborating closely with the cross functional team to ensure flawless execution. Includes both new food projects as well as PPA.
• Marketing leadership through innovation stage gate process.
• Collaborates with cross functional team (R&D, Consumer Insights, Sales, Operations, and others) through feasibility, commercialization & launch of the innovation.
• Partnership with Sales to develop channel and customer level understanding to inform packaging, pricing, placement approach for innovation.
• Work in close partnership with R&D to ensure product development brief is clear and product exceeds consumer expectations during internal and external prototyping and testing phases.

Requirements

• 6-8 years of experience in CPG marketing for food manufacturing. Experience and passion for the Natural Products industry is preferred.
• Bachelor of Science/Arts degree.
• Understanding of Nielsen Data, both POS and Panel.
• Excellent strategic, analytical, and decision-making skills.
• Knowledge and experience of managing a P&L.
• Passion for consumer insights and innovation curiosity.
• Performance mindset; bias for setting and measuring KPIs on an ongoing basis.
• Strong interpersonal skills and communication skills; able to foster open communication and engage/influence others, including cross functionals and function leadership.
• Excellent written and oral communication skills (including strong presentation skills), analytical ability, independent decision making and business vision.
• Knowledge and understanding of Stage Gate process for innovation initiative management.