Responsibilities

• Brand Operations & Project Support - Serve as a first point of contact for time-sensitive brand questions and requests from franchisees and cross-functional partners, resolving routine matters independently and escalating issues that require Director input.
• - Own and drive assigned brand initiatives, projects, and deliverables, coordinating across stakeholders and seeing them through to completion.
• - Manage recurring brand operational activities, including status reporting, meeting preparation and follow-up, budget or vendor tracking, and documentation, ensuring priorities remain organized and on track.
• - Bring an informed point of view on execution — how brand strategy, positioning, and creative direction should translate into content, campaigns, and franchisee-facing materials — and make recommendations to the Director.
• Social & Content Execution - Manage execution of the brand’s social and content plan against strategy, campaign priorities, and direction set by the Director, translating that direction into a coherent content calendar and day-to-day execution.
• - Contribute to refining target audiences and customer segments using first- and third-party data, in partnership with the Web & Paid Media Manager.
• - Analyze and surface performance trends, platform changes, and audience engagement signals, recommending adjustments to the Director as appropriate.
• Content Planning & Production - Own and manage the brand’s social content calendar, ensuring alignment with campaign priorities and key business initiatives set by the Director.
• - Partner with creative teams to brief, develop, and deliver social-first content, including short-form video, graphics, and real-time content.
• - Ensure all content is on-brand, consistent in voice, and tailored appropriately by platform.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field (or equivalent experience).
• 2-4+ years of experience across brand marketing, social/content, or marketing operations.
• Strong communication skills, both written and verbal, with the ability to represent brand priorities clearly to internal and franchisee audiences.
• Sound judgment for triage and prioritization: able to distinguish what to solve independently from what requires escalation, and to do so proactively rather than after something breaks.
• Analytical skills and a data-driven mindset; comfortable using performance data and KPIs to support a strategic narrative
• Strong writing, editing, and content judgment, with the ability to adapt tone and voice across platforms.
• Proficiency in social media platforms and tools (Instagram, Facebook, TikTok, Pinterest, etc.) and familiarity with social/content analytics and management tools (SOCI).
• Strong project management skills and follow-through; able to manage multiple concurrent priorities across operational, execution, and creative work.

Benefits

• Flexible time off and holiday schedule
• Medical, dental, vision, and life insurance
• Health Savings Account
• Flexible Spending Account
• 401K match
• Monthly allowance for spend at WellBiz Brands, Inc. owned brands
• Cell Phone reimbursement
• Free Employee Assistance Plan