Drive global brand marketing for SharkNinja’s product categories, shaping strategy, messaging, and go-to-market plans.

• Own category marketing strategy from insights to go-to-market across global markets.
• Digest insights, connect the dots, summarize conclusions and recommend a comprehensive product assortment and roadmap.
• Develop category/brand positioning strategies, portfolio architecture, and pricing to maximize sales.
• Drive a consumer-first messaging approach with insights from global Consumer Insights teams.
• Collaborate with Product Development, Creative Services, and Sales on worldwide go-to-market plans.
• Lead message development and execution for packaging, digital, in-store, and collateral efforts.
• Conduct post-evaluation of activities and propose improvements for future brand activity.
• Communicate product value to sales and develop tools to support selling.
• Work with Sales and Trade Marketing on breakthrough sell-in stories and in-store merchandising.
• Support best practices and processes across all consumer touchpoints.

Requirements

• 5 years of Marketing experience with direct responsibility for Product Marketing, messaging, positioning, and innovation planning and execution.
• 3 years of prior experience in Consumer-Packaged Goods.
• Experience leveraging consumer insights to develop effective marketing programs and campaigns.
• Experience in creative strategy development, advertising and launching new products.
• Degree in Marketing or related field, or equivalent; MBA preferred.

Preferred

• MBA preferred
• Experience working with Consumer Insights across global markets
• Strong collaboration with cross-functional teams

Benefits

• medical insurance
• dental insurance
• vision insurance
• flexible spending accounts
• health savings accounts (HSA) with company contribution
• 401(k) retirement plan with matching
• employee stock purchase program
• life insurance
• AD&D
• short-term disability insurance