Responsibilities

• Develop and execute consumer marketing strategies and campaigns for the NBC News brands
• Partner with editorial leaders and producers to identify short and long-term promotional priorities
• Build strategic marketing plans and creative briefs aligned with brand objectives and promotional priorities
• Manage campaign timelines, approvals, stakeholder communications, and executional workflows
• Collaborate cross-functionally with Integrated Media & Growth, Creative, PR, Audience Development, Distribution, Affiliate Marketing, and Social teams to execute cohesive campaigns
• Identify innovative opportunities to elevate NBC News brands and franchises across platforms
• Support tentpole coverage and special programming initiatives including elections, breaking news, and major live events
• Oversee end-to-end execution and delivery of campaign assets across platforms and partners
• Write and manage creative briefs to guide campaign development
• Partner with internal creative teams to develop compelling marketing assets and messaging

Requirements

• Bachelor’s degree or equivalent experience
• 5+ years of relevant experience in brand marketing, media marketing, entertainment marketing, streaming, news, or agency environments required
• Exceptional project management and organizational skills, with the ability to manage multiple priorities simultaneously, adapt quickly to shifting deadlines, and respond effectively in breaking news situations
• Strong written and verbal communication skills
• Ability to work effectively in a fast-paced, deadline-driven environment
• Willingness to work outside standard business hours when necessary, including breaking news and major live events
• Hybrid: This position currently has a hybrid schedule, which requires contributing from the office a minimum of four days per week. The Company reserves the right to change in-office requirements at any time.

Preferred

• Deep interest in news, current events, media, and culture
• Creative problem-solver who brings new ideas and innovative thinking
• Strong collaborator with ability to build relationships across departments and seniority levels
• Strategic thinker with ability to translate audience insights into actionable marketing strategies
• Understanding of evolving media consumption habits across linear, streaming, digital, and social platforms
• Experience working with talent, editorial teams, and/or live programming environments a plus
• Self-starter with strong attention to detail and follow-through

Benefits

• This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks.